Poor Marketing Promotion Planning Means Failure

Managing your online marketing promotion campaign requires careful planning to ensure every facet of your marketing plan is performing well and your promotion content is always fresh and written to reach your intended marketing audience; poor planning is never an option if you intent to be successful, when you know that poor planning is the [...]

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The Cure for Creative Block

Creative Block is something most of us have experienced. Whether you’re a writer, designer or artist, most creative people have hit the wall and not been able to go any further. In this article, I’ll refer to …

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Social Media and Marketing Strategies

Social Media and Marketing Strategies Article by Frank Thiemann Hello everybody! Having a nice day? Yes? GREAT! This is a lense that will show youhow to attract money into your life.Let it be Cash or a new car,let it be a new house or a journey.Let´s see what i can do 4 u!:-D Most of [...]

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Perisher Accommodation Partner

Shifted Pixels has just taken on some Search Engine Optimisation work with Deane’s Management which offers a wide variety of Perisher Accommodation right in the heart of the snowfields. They offer three different accommodation options from budget student accommodation to luxury private chalets the perfect On Snow Accommodation for any winter holiday. As we are [...]

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Web Design Denmark ? Danish Web Design Style

As I am soon to be based and working as a freelance web designer in Copenhagen, Denmark I have recently been doing a lot of research on Danish web design to bring myself up to …

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Inbound Marketing and SEO are in the Future of Online Marketing.

Inbound marketing is set to be one of the highest growth areas in online marketing in 2011 and beyond. Well you may ask what is Inbound Marketing? The following graph is a great representation of inbound marketing and the sections which represent Inbound Marketing - image cred: SEOMOZ 1. Blogging for your company – blogs

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Benefits of a website Re-design

What real benefits can you see from a website re-design? Is it going to effect you’re bottom line? The simple answer is yes, but only if it is done right. A website redesign isn’t just making your website look better, its much deeper than that, its creating action points, its increasing trust in your brand, [...]

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A Designer in Denmark ? Part 1

I have been here in Copenhagen, Denmark for just over 2 weeks now so I thought I would write an article on what I have learnt and experienced so far. I must admit, Along with …

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Google Search Listings: New Site Links Format for Branded Terms

Over the last couple of days, we have noticed that Google has changed his way of displaying site links for a specific site. First of all, Google has extended the number of site links to up to 12. Google has also change the format of site links, which are now similar to a standard web page listing with the page title in blue and the meta description in black (see below)

From a user perspective, this new site link format offer a much better way of browsing the content of the site and therefore a better way to reach the appropriate page.
From Google perspective, this new site links format entices the online users to stay longer on the Google Search result pages and therefore being more exposed to potential ads.

From a brand perspective ( so far this new site link format has only been observed on brand terms), these new site links offer a much bigger exposure over the fold and offer the opportunity for brand to "own" the search engine result pages for their brand name (fair enough!)

It still seems to be a new thing and only little information has been published on the topic, so we do not know yet if it is a test or a permanent thing. However this new format seems to tick quite a few boxes!

Put IE6 out of its misery ? A list of Anti IE6 Websites.

Internet Explorer 6 … The name sends shivers down web designers spines. The question is why do we keep pandering to the needs of an out of date browser that is almost 10 years old! …

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Become a Web Designer in Sydney

Web Design has been a very popular profession to take up the last 10 years in Sydney. After the internet boom people caught on to the fact that the internet was here to stay and …

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Designing websites for young people

At my house we have a computer which is usually taken over by my 6 and 9 year old children. And don't think they are using Microsoft paint to tirelessly waste away their youth, no! These kids, and all their school friends, are spending time on hugely rich web experiences from interactive games through to social networking sites all geared towards their age group

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A Designer in Denmark ? Part 1

I have been here in Copenhagen, Denmark for just over 2 weeks now so I thought I would write an article on what I have learnt and experienced so far. I must admit, Along with …

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Welcome To Professional SEO

Professional SEO is a expert SEO company from Sydney australia, We have been involved with SEO for around 6 years and have worked on many different verticals including Banking, Lawyers, Teclo, Automotive, Non for profit + many more. If you want to talk to a Professional SEO Consultant today for a expert SEO consultancy session

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Designing websites for young people

At my house we have a computer which is usually taken over by my 6 and 9 year old children. And don't think they are using Microsoft paint to tirelessly waste away their youth, no! These kids, and all their school friends, are spending time on hugely rich web experiences from interactive games through to social networking sites all geared towards their age group

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Traffic Cipher Guide ? How to SEO Free Traffic From Google

Seo- Learn On Page SEO Get Thousands Of Highly Targeted Visitors Free By Discovering These Simple SEO Techniques Used By So Called Guru’s Seo- Learn On Page SEO Traffic Cipher Guide – How to SEO Free Traffic From Google Article by Brian Dudley Two Very well known marketers in the Online Home Based Industry have [...]

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How Whois Busted the “IE users are dumb” Hoax

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Google Officially Launched Product Search for Australia

After a long waiting period, Google has finally released Google Product Search, which is essentially a search engine index dedicated to products.
We have described the product in a previous post. If you want to access Google Product Search, look on the left hand side of your Google search result page and you will find a yellow icon labelled shopping!

If you are a merchant and want to set this up, you will need to register to Google Merchant Center and submit your feed.

9 Web Designs that Represent Sydney

Sydney is the greatest city in the world and rather than right a blog about why it’s the greatest city, I thought I would create a list of 9 Sydney web designs that represent  the city of Sydney that …

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Finally, a HTML5 spec for Web Developers!

If you're a front-end web developer, chances are you've never read the HTML5 spec (I don't blame you). You see, the HTML5 spec was written for browser developers (not web), so the worst part of viewing it would be the attempt to translate such gibberish the actual spec dictates into words a normal human can understand. Have no fear, the W3C's HTML Working Group (not to be confused with the WHATWG) has published a draft of a far more readable spec named "HTML5: Edition for Web Authors".

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3 Tips to Effectively Set Your SEM Budget

Setting up a SEM budget might seems like the easiest part, when considering advertising your business or products in search engines, however making the wrong decision with your budget allocation can have a bad impact on your campaign ROI.

A budget too high will result in some money being 'wasted' on not relevant terms or non converting terms . On the other hand, a budget too low is likely not to capture relevant traffic and will represent a high opportunity cost.

Based on experience and best practices, we have outlined some tips, which we hope will help you set your budget and maximise your campaign return on investment.

1) Your budget should reflect the search demand

This basic marketing principle is often overlooked when setting up SEM budget, which often result in inflated budget. For some reasons advertisers often think that they can spend without limits, but search traffic is a limited dem
and environement.

Having a budget much higher than the search volume is often the cause of poor performance. By forcing to spend more, the advertisier is likely to pay more for a click or select keywords which do not bring qualified traffic and therefore lower its ROI.

Before choosing a budget, make sure you do a quick research with the Google Adwords keyword tool to see the actual search volume. While useful, remember that the data is only an estimate and is likely to be different from the reality.

2) Take seasonality into account.

Seasonaliy is an important factor to consider when setting up your SEM budget. Search demand is not flat and depending in your industry is might vary based on the time of the year or special events.

If you are an online retailer, the Christmas season will generat
e a much higher demand than usual, so your SEM budget needs to reflec
t this.
If you are an accountant, the end of financial year will see an increase in search demand, which should be reflected in your budget.

Again the Google Adwords keyword tool can help you to identify seasonal trends.

3) Review your budget on regular basis

Setting up a budget for 12 months based on estimate is a risky exercise. 99% of the time, the estimate will be wrong so you budget is likely not to be fully aligned with the search demand.
Reviewing your budget every 2 to 3 months and adjusting it based on the demand, will make sure that you search engine marketing spend is in line with the search demand.

Google Adwords: Review of Paused Ads

I have just received an email from Google Adwords notifying that paused ads in Google Adwords will be reviewed as part of the standard ad approval process from September 6th.

If you do not advertise on Google Adwords, it probably does not mean much to you, but if you have been running campaign for some time, you would have experienced the frustration to deal with ad reviewing delays.
Even if in most case, the ads approval process is relatively fast, it is not uncommon (especially for video ads and banners) to have to wait for a couple of days before your ads are approved. This is especially true when you have to start a campaign on a specific day..

Such changes should therefore make any SEM campaign manager happy. According to Google, these changes should take place on September 6th.

Multithreading made easy with .NET 4.0 Parallel Extensions

With the growing popularity of multi-core processors, there is an increasing expectation that applications are able to utilize this power.

Up until recently, the task of writing a robust multithreaded application was daunting to say the least. But with the addition of Parallel Extensions in .NET 4.0, it's as simple as changing a couple of lines of code.

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Google Grants: Free Advertising for Non-Profit Organisations

If you are managing the marketing activities of a non-profit organisation or charitable institution, you are probably interested in paid search to increase the reach and donations for your organisation.

Since April 2003, Google has developped a donation program called Google Grants. The program awards free Google Adwords advertising to selected non profit organisations to promote their website, recruit volunteers and raise money.
Over the last 7 years the program has supported over 4,000 organisations in 15 countries ( including Australia) with an estimated $272.3M worth of advertising.

With up to $10,000 worth of advertising per month ($330 per day) with no time restrictions, joining the Google Grants program could have a positive impact on your organisation's goals. All this free budget, could be used to increase donations, promoting any new initiatives or recruiting volunteers.

In Australia, the program is open to any non profit organi
sations in the fields of Arts, Education, Health, Technology and Science.
To be eligible your organisation must be endorsed as charity organisation by the Commissioner of Taxation or prescribed as charitable institution in the Income Tax Assessement Regulations of 1997.
Obvioulsy some restrictions exist for political, religious, and membership based organisations as well as for organisations using Google Adsense on their websites.

To apply for the Google Grants program, you will need to meet the program requirments and then fill in an application form providing quite a lot of details on your organisation. The Google Grants Commitee will then review your application and get back to you.
From experience, the review period can take up to 6 months, so be patient because it is really worth it!

Find the Best Freelance SEO (Search Engine Optimiser)

Search Engine Optimisation or SEO is a subject which to the majority of people is a very grey area. It’s a topic which has many different viewpoints on what is right and wrong, what Google looks for …

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Fun Friday: Win These DomainTools Binoculars!

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How to Use Alerts to Get the Scoop on Your Competitors

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