Monday, March 5, 2012

Search Engine Optimisation Can Help In Achieving Better Traffic | Just Started http://ow.ly/1hPfgy
Search Engine Optimisation The Opportunity To Improve Website Traffic | Protect Life - Blogging http://ow.ly/1hPfgA

Sunday, March 4, 2012

Search Engine Optimization Can Help You Achieve Great Deal Of Traffic | Great-Stuff4U http://ow.ly/1hOtcC
Search Engine Optimization To Help You Obtain Good Traffic | Learn And Play Piano http://ow.ly/1hOtcE
Obtaining Much More Qualified Leads using the Best Search Engine Optimization http://ow.ly/1hNUmN
The Power Of Attorney Blog Archive Obtaining Much More Qualified Leads with the Best Search Engine Optimization http://ow.ly/1hNUmP

Saturday, March 3, 2012

Search Engine Optimisation More Significant Things To Do In Optimizing A Website | Google Traffic http://ow.ly/1hNl0X
Search Engine Optimisation Full Effort Is Required When Optimizing The Overall Appearance Of A Website | Useful Art... http://ow.ly/1hNl0V

Friday, March 2, 2012

SEO May Help In The Process Of Making A Website Worth Visiting | The best video website on the internet http://ow.ly/1hM9pm

uMobile: Managing your Umbraco website's content from your phone

It is not just your customers who want to access your website on the go, often you may want to easily manage your website content while away from your desk.

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High Converting WordPress SEO Plugin!!! Wp SEO Automation

High Converting WordPress SEO Plugin!!! Wp SEO Automation 75% Commission On All Sales!!! High Converting Sales Page!! Affiliate Tools Wp SEO Automation Http://wpseoautomation.com/cbaffiliates.html High Converting WordPress SEO Plugin!!! Wp SEO Automation Free WP Themes – Boost traffic and leads using premium WordPress themes Article by Suman Kumar At present, WordPress is one of the most [...]

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Choosing a Web Designer Sydney

If you are about to hire a web designer Sydney then you should give yourself a pat on the back. Plenty of people try to create their own websites, regardless of whether they rally know what they?re doing or not. If you want to make your business succeed then it?s important that you understand whether [...]

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Essential Basic SEO Tips To Receive A Better Rating For Your Web Page http://ow.ly/1hLtxU
Basic SEO Tips That Can Help To Boost The Profile Of Your Internet Site http://ow.ly/1hLtxW

Quantum SEO Solutions ? Guide to Marketing Your Business Online is Now on Kindle

"Quantum SEO Solutions ? Guide to Marketing Your Business Online" has been published to the Kindle Store and is already available to purchase here. . . . → Read More: Quantum SEO Solutions – Guide to Marketing Your Business Online is Now on Kindle

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The Cure for Creative Block

Creative Block is something most of us have experienced. Whether you’re a writer, designer or artist, most creative people have hit the wall and not been able to go any further. In this article, I’ll refer to …

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DomainTools Baby Shower

WordPress Page Titles Hacked

Recently I have been having a few problems with by WordPress blog. Somehow it, or one of the plugins got hacked and all my page titles where changed to stuff like “Buy Nasonex Online” and …

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3 Rarely-Remembered Elements to Discuss with Your Web Design Sydney

After hiring your web design Sydney service your next couple of steps go into setting up the website, approving the designs and ultimately typing up the code. These aspects usually take up most of the time allotted to web designs. Since most people look at the aesthetics or ?look?, most of the focus in the [...]

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Thursday, March 1, 2012

Essential Components of Social Media Optimization

Essential Components of Social Media Optimization Article by Josi Maran Social media optimization form one of the main aspects of search engine reputation management strategy as well as online reputation management strategy which include defined set of activities implemented over varying media platforms, helping the small scale business houses in gaining supreme online presence. With [...]

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Vital SEO Ideas To Receive A Better Ranking For Your Website http://ow.ly/1hKIw7
Vital SEO Ideas To Acquire A Better Rating For Your Website - Keeping to basic SEO tips can be important in the deve... http://ow.ly/1hKIw9

Choosing a Web Designer Sydney

If you are about to hire a web designer Sydney then you should give yourself a pat on the back. Plenty of people try to create their own websites, regardless of whether they rally know what they?re doing or not. If you want to make your business succeed then it?s important that you understand whether [...]

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Google Grants: Free Advertising for Non-Profit Organisations

If you are managing the marketing activities of a non-profit organisation or charitable institution, you are probably interested in paid search to increase the reach and donations for your organisation.

Since April 2003, Google has developped a donation program called Google Grants. The program awards free Google Adwords advertising to selected non profit organisations to promote their website, recruit volunteers and raise money.
Over the last 7 years the program has supported over 4,000 organisations in 15 countries ( including Australia) with an estimated $272.3M worth of advertising.

With up to $10,000 worth of advertising per month ($330 per day) with no time restrictions, joining the Google Grants program could have a positive impact on your organisation's goals. All this free budget, could be used to increase donations, promoting any new initiatives or recruiting volunteers.

In Australia, the program is open to any non profit organi
sations in the fields of Arts, Education, Health, Technology and Science.
To be eligible your organisation must be endorsed as charity organisation by the Commissioner of Taxation or prescribed as charitable institution in the Income Tax Assessement Regulations of 1997.
Obvioulsy some restrictions exist for political, religious, and membership based organisations as well as for organisations using Google Adsense on their websites.

To apply for the Google Grants program, you will need to meet the program requirments and then fill in an application form providing quite a lot of details on your organisation. The Google Grants Commitee will then review your application and get back to you.
From experience, the review period can take up to 6 months, so be patient because it is really worth it!

Welcome to Professional SEO Australia

Welcome to Professional SEO, we are and Australian SEO, Inbound Marketing and Social Media company based in Sydney, Australia. We deal with some of Australias most respected businesses, we deal with all ranges of clients from large e-commerce websites to local SME’s. We pride our selves as been well known in the industry and are…

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Insight Behind our Screenshots.com Launch

How to Transfer Your SEO to a New Website

How can you ensure that your website’s SEO rankings and organic traffic aren’t lost when you’re getting a new website developed? It’s a question we get often from clients, and with valid reason – nobody wants to see their hard-won SEO gains get wiped away. So we’ve come up with a list of essentials that [...]

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DomainTools Ugg Boots Surprise

Crucial Basic SEO Tips To Get A More Significant Rating For Your Site | Youre The Boss http://ow.ly/1hK1jB
Vital SEO Pointers To Get A More Significant Ranking For Your Site | Chronicles of PromoPays http://ow.ly/1hK1jz

Valentine?s Day Spending Online

How much is your Valentine worth to you? $10? $20? $100? If you are like many others this year, you might be looking to save a buck or 99 by shopping online. According to the infographic below, online spending for this special day has been steadily increasing: 16.3% (2010) 18.1% (2011) 19.3% (predicted 2012) Traditional bricks-and-mortar stores [...]

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Is 4g actually much faster?

The data speeds achieved by 4G will change the game in world of mobile web.

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A Designer in Denmark ? Part 1

I have been here in Copenhagen, Denmark for just over 2 weeks now so I thought I would write an article on what I have learnt and experienced so far. I must admit, Along with …

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9 Ways to Use QR Codes in Your Business

OK, so Quick Response (QR) codes are all the rage in offline marketing, and if you?re not sure what a QR code is then you can see an example of one on this page. . . . → Read More: 9 Ways to Use QR Codes in Your Business

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List & Table Items Displayed in Google Search Result Listings

Even if the Google search results pages appear to be quite plain, Google is constantly trying to improve the user experience by adding new features.


From the introduction of rich snippets to the new site links for branded terms, the Google search result listings are changing all the time.

Most of these changes aim at helping the user to find the best result for his/her query and therefore improve the overall user search experience

Recently, we have noticed a new feature in the Google search engine listings. The items from a list or table are displayed in the snippet in the form of a bullet list rather than simple text. The new listing format often include the number of items in the list.

For example, if you type "LCD Tvs" in Google Australia, you will noticed that the BigW listing includes a bullet-pointed list of products:

Item List Snippets


According to Raj Krishnan, product manager at Google:

"Snippets?the few lines of text that appear under every search result?are designed to give you a sense for what?s on the page and why it?s relevant to your query,"

"This week we started rolling out snippet improvements for pages that contain lists; results for these pages will now reflect the structure of the page, rather than just showing two lines of text. If a search result consists mostly of a structured list, like a table or series of bullets, we?ll show a list of three relevant rows or items underneath the result in a bulleted format,".

"The snippet will also show an approximate count of the total number of rows or items on the page," he added.

In the case of our example, adding the list snippet will help the user to differenciate an ecommerce retailer from a site providing information.

From an SEO point of view, it would make sense for retailers to list their featured products/ products on special, at the top of their page lists to ensure maximum exposure in the search results!

Wednesday, February 29, 2012

Search and Analytics jobs in Sydney

There have been a sharp increase in the number of search roles in the quarter coming up to the Christmas period, perhaps companies are ramping up for the silly season to get customers spending their hard earned dollars. Here are a few search jobs you may be interested in.

Search | Sales Manager - $60-80k base, super and commissions (sales experience)

Search Engine Marketing Manager - $70-80k base plus super (3-5 years SEM plus team management)

Search Engine Marketing Executive - $40-60k plus super (1-3 years experience)

Web Analytics Manager - $80-100k, plus super (omiture, google, site catalyst - 3-5 years analytics experience)

For all inquiries contact Ronan at Xpand on 02 9346 5232 or ronan.mahon@xpand.com.au

SEO Beneficial Suggestions That Can Help To Advance The Visibility Of Your Website | Earn On Autopilot http://ow.ly/1hJg3t
Vital SEO Strategies To Acquire A Higher Standing For Your Website | Beta Norm http://ow.ly/1hJg3v

A Designer in Denmark ? Part 1

I have been here in Copenhagen, Denmark for just over 2 weeks now so I thought I would write an article on what I have learnt and experienced so far. I must admit, Along with …

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Why Google Remarketing Rocks

What is Google Remarketing, and how can it help enhance your web presence and increase your conversions online? If you?re not already taking advantage of this nifty feature in your paid search advertising, you may be missing out on easy sales pickings. Overview Google Remarketing creates repeat opportunities to capture conversions from visitors who left [...]

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A Designer in Denmark ? Part 1

I have been here in Copenhagen, Denmark for just over 2 weeks now so I thought I would write an article on what I have learnt and experienced so far. I must admit, Along with …

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Our Estimate: Verisign Manages Over 100 Million .COM Domains

Web Designers ? Charge What You?re Worth

After being a web designer for almost 10 years now I feel I need to give back a useful piece of advice which may help other web designers out there with a problem that comes …

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Precise And Basic SEO Tips | Free - Business in Australia - Business Directory Listings Blog http://ow.ly/1hIxih
Basic SEO Tips That Can Assist To Advance The Visibility Of Your Internet Site | One Way Links Building Service Sinc... http://ow.ly/1hIxij

Google Paying You to Give Up Your Privacy?

Google has just launched (albeit quietly) another initiative aimed at further delving into web users’ browing habits, with the introduction of Screenwise. This is what the search engine company has to say to would-be participants in this new opt-in program: You’ll add a browser extension that will share with Google the sites you visit and [...]

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List & Table Items Displayed in Google Search Result Listings

Even if the Google search results pages appear to be quite plain, Google is constantly trying to improve the user experience by adding new features.


From the introduction of rich snippets to the new site links for branded terms, the Google search result listings are changing all the time.

Most of these changes aim at helping the user to find the best result for his/her query and therefore improve the overall user search experience

Recently, we have noticed a new feature in the Google search engine listings. The items from a list or table are displayed in the snippet in the form of a bullet list rather than simple text. The new listing format often include the number of items in the list.

For example, if you type "LCD Tvs" in Google Australia, you will noticed that the BigW listing includes a bullet-pointed list of products:

Item List Snippets


According to Raj Krishnan, product manager at Google:

"Snippets?the few lines of text that appear under every search result?are designed to give you a sense for what?s on the page and why it?s relevant to your query,"

"This week we started rolling out snippet improvements for pages that contain lists; results for these pages will now reflect the structure of the page, rather than just showing two lines of text. If a search result consists mostly of a structured list, like a table or series of bullets, we?ll show a list of three relevant rows or items underneath the result in a bulleted format,".

"The snippet will also show an approximate count of the total number of rows or items on the page," he added.

In the case of our example, adding the list snippet will help the user to differenciate an ecommerce retailer from a site providing information.

From an SEO point of view, it would make sense for retailers to list their featured products/ products on special, at the top of their page lists to ensure maximum exposure in the search results!

The Power of Guest Posting

Publishing guest posts on domains other than your own is a great way to connect with industry influencers and attract highly qualified visitors to your website. To get the most out of guest posting, you’d ideally want to publish your content to a top tier blog that already has an established audience. Where do I [...]

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How Does a Freelance Web Designer Find Work?

Finding work is a obviously a big part of being a freelance web designer. It’s something you always need to be aware of and have techniques in place to make sure you have a steady …

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Friday, February 3, 2012

You want web with that?

Right now, somewhere in the world of physical product marketing there's a conversation in progress that goes something like this: "how can we use the digital/web/mobile platforms to enhance our product/offer?".

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Web & SEO Sales Professional ( BDM)

Freedom SEO is a fresh and fast growing SEO & Search Engine marketing firm based in Melbourne, which has a wealth of experienced team members, from all over the IT industry. Due to rapid growth and expansion plans, we are looking for an enthusiastic, ethical and professional web sales expert to join our team.

This is a high profile role within our organisation, that enjoys an enviable reputation for excellence. This role is ideally suited to the ambitious BDM who strives for success. The successful applicant will have a proven track record in B2B sales. SEO (Search Engine Optimisation) experience will be highly regarded.

Key Objectives & Responsibilities:

? Create new leads through research and networking.
? Present sales proposals to potential clients.
? Ensure the highest level of customer service.
? Achieve sales targets, and encourage the growth of the business.
? Build, maint
ain and enhance relationships with new and existing customers.

Key Attributes:

? Experience in SEO, PPC, social media and other online marketing products.
? Good Phone manners and strong experience in cold calling businesses.
? A strong sales and customer service history in selling to SMEs.
? A proactive outlook.
? Account Management experience.
? Experience in managing a pipeline of high-end small to medium businesses from qualifying, prospecting and to contract signature.
? Experience in preparation of quotes, proposals, and presentations as required.
? Computer and internet savvy skills and should be familiar with MS Office applications.

Remuneration will include $50K base + achievable and uncapped commissions. As the company is in the growth phase, there is great opportunity for career progression!

To apply for this role submit or email your cv and cover letter to gordon.chong@freedomseo.com.a
u

Thursday, February 2, 2012

Google PageRank Update - June 2011 - Finally!

Even if the PageRank score is slowly loosing its aura amongst SEO professionals and webmasters, it is always great to see that some of your work is paying off!

Over the last 2 years, Google got into a good rythm of updating the PageRank every 3 months, but had suddently stopped in April 2010, which was the last time I recorded a page rank update. Some people recorded an update on January 2011, but I did not really see it in Australia.

Sitemaps Update

Google recently updated the Sitemaps section of Webmaster Tools to be more user-friendly and provide clearer, more detailed information.

Sitemaps Update

Google recently updated the Sitemaps section of Webmaster Tools to be more user-friendly and provide clearer, more detailed information.

hello World

hello World

Sunday, January 29, 2012

How Does a Freelance Web Designer Find Work?

Finding work is a obviously a big part of being a freelance web designer. It’s something you always need to be aware of and have techniques in place to make sure you have a steady …

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Poor Marketing Promotion Planning Means Failure

Managing your online marketing promotion campaign requires careful planning to ensure every facet of your marketing plan is performing well and your promotion content is always fresh and written to reach your intended marketing audience; poor planning is never an option if you intent to be successful, when you know that poor planning is the [...]

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List & Table Items Displayed in Google Search Result Listings

Even if the Google search results pages appear to be quite plain, Google is constantly trying to improve the user experience by adding new features.


From the introduction of rich snippets to the new site links for branded terms, the Google search result listings are changing all the time.

Most of these changes aim at helping the user to find the best result for his/her query and therefore improve the overall user search experience

Recently, we have noticed a new feature in the Google search engine listings. The items from a list or table are displayed in the snippet in the form of a bullet list rather than simple text. The new listing format often include the number of items in the list.

For example, if you type "LCD Tvs" in Google Australia, you will noticed that the BigW listing includes a bullet-pointed list of products:

Item List Snippets


According to Raj Krishnan, product manager at Google:

"Snippets?the few lines of text that appear under every search result?are designed to give you a sense for what?s on the page and why it?s relevant to your query,"

"This week we started rolling out snippet improvements for pages that contain lists; results for these pages will now reflect the structure of the page, rather than just showing two lines of text. If a search result consists mostly of a structured list, like a table or series of bullets, we?ll show a list of three relevant rows or items underneath the result in a bulleted format,".

"The snippet will also show an approximate count of the total number of rows or items on the page," he added.

In the case of our example, adding the list snippet will help the user to differenciate an ecommerce retailer from a site providing information.

From an SEO point of view, it would make sense for retailers to list their featured products/ products on special, at the top of their page lists to ensure maximum exposure in the search results!

Central Coast Web Design

The title of this post isn’t really very descriptive but I just wanted to give and overview of Central Coast web design and the quality of work that is being output by the web design …

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Google Recipe Search Released in US and Japan

Recipe searches account for a large volume of searches in Google as food lovers and cooks tend to use the search engine as their main gateway to access recipes online. Recipes searches have also evolved over time. While searching for a specific recipe is still the most common way, many online users tend to look for recipes by typing specific ingredients.

To provide a better answer to the changing food lovers needs, Google has recently released the "recipes view" feature ( US and Japan only) . Following the same concept used for book searches and product searches, Google offer the opportunity to filter the search index for food content only.

Google Recipes View Search Feature

Using the left hand side navigation, online users can choose to click on the recipes menu item, which will display food only content. To provide a better experience, Google also offer advanced search features allowing users to search based on calories, ingredients, cooking time.

The recipes listings also display rich snippets providing even more information about the recipe including review from previous users, cooking time, ingredients and more straight in the search result pages.

recipes rich snippets

Such feature requires publishers to markup their content with microdata, but is more than likely to provide tremendous benefits in terms of exposure and click through rate.

At this stage, the new feature has only been released in US and Japan, but is likely to be expanded to other countries when fully functional.

You want web with that?

Right now, somewhere in the world of physical product marketing there's a conversation in progress that goes something like this: "how can we use the digital/web/mobile platforms to enhance our product/offer?".

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Google Algorithm Change ? Searched Content Better be Above the Fold

“Page layout algorithm improvement

1/19/12 | 3:00:00 PM

(Cross-posted on the Webmaster Central Blog)


In our ongoing effort to help you find more high-quality websites in search results, today we?re launching an algorithmic change that looks at the layout of a webpage and the amount of content you see on the page once you click . . . → Read More: Google Algorithm Change – Searched Content Better be Above the Fold

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A Designer in Denmark ? Part 1

I have been here in Copenhagen, Denmark for just over 2 weeks now so I thought I would write an article on what I have learnt and experienced so far. I must admit, Along with …

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Ewen Chia Guaranteed Internet Income

Ewen Chia Guaranteed Internet Income Ewen Chia Guaranteed Internet Income Ewen Chia Guaranteed Internet Income Internet Marketing Programs Product Creation, Website Design, Internet Marketing. Stop Being Satisfied With Your Part-time Income, Reach For The Stars And Discover Internet Business Success With Maximum Success University. Internet Marketing Programs Internet MLM Success…Is it possible to attain Internet [...]

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Web Design Sydney Essentials

If you decide to hire a web design Sydney service you must have an idea of what it is that you want to achieve first. Understanding what your company needs, or the direction it is going in will not only help you, but will also help the web designer and developer in figuring out what [...]

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Saturday, January 28, 2012

Mozilla Firefox optimises for Android tablets

Mozilla has broken through the mold again with the release of the tablet-optimised version Firefox, for Android of course.

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Why Should My Business Hire A Freelance Writer

I hear that question all the time; and invariably the answer is always the same; to maximize your marketing efforts while saving money at the same time! In my travels as a writer covering popular events for some of my customers, I always run into a business owner or two who will scoff at the [...]

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Web Design Denmark ? Danish Web Design Style

As I am soon to be based and working as a freelance web designer in Copenhagen, Denmark I have recently been doing a lot of research on Danish web design to bring myself up to …

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Why HMV (and others) should stop making users register before checkout

When you make a customer register before their checkout, in many cases they abandon their sale. Unfortunately this is a lesson many retailers have yet to learn.

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Choosing a Web Designer Sydney

If you are about to hire a web designer Sydney then you should give yourself a pat on the back. Plenty of people try to create their own websites, regardless of whether they rally know what they?re doing or not. If you want to make your business succeed then it?s important that you understand whether [...]

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A Visual Gallery: Which Sites Protested SOPA & PIPA on January 18th?

Who Won the FREE Reverse Whois Report Contest?

Google Analytics: What Does Direct Traffic Really Means

When it comes to classify the incoming traffic to a website, Google Analytics currently uses 4 default categories:

Direct Traffic in Google Analytics

The search engines and referring sites are rather self-explanatory, however the direct traffic and others categories can be somehow confusing. In today's post will be focusing solely on Direct Traffic.


What is Direct Traffic

According to Google, incoming traffic is classified as Direct Traffic when someone:

- Typed your URL directly in their web browser and reach your website.
- Bookmarked your website and clicked on a bookmark to reach your website.

Google's definition is exact, but is rather simplified. Such short cut has contributed to a common misconception of direct traffic visits leading to misleading interpretations of analytics data. In many cases, Direct traffic is much more than just bookmarked and URL-typed visits.

Google Analytics classify traffic as Direct when a user session has been started without a referrer being passed by the user browser. All this means that a direct visit is not ONLY a bookmarked or URL-tpyed visit.

What Does Google Analytics Classifies as Direct Traffic

Based on the complete definition, the Direct Traffic bucket is often filled wit
h a large array of visitors.

In reality direct traffic includes:

- URL-typed visits

- Visits from Bookmarks

- Visits coming from an email signature. If someone clicks on a website link in a email signature in Outlook, no referrer will be passed to the user browser and this visit will be attributed to direct.

- Visits coming from an untagged email campaign. When someone clicks on an untagged link (link which does not include a Google Analytics tag) from in their email client (Outlook, Lotus Notes or Thunderbird), no referrer will be passed and the visit will be classified as direct. This is actually one of the most common cause of spikes in direct traffic. It is therefore very important to correctly tag email campaigns.

Note: This only applies to email clients. If someone clicks on a link from a Webmail (Hotmail, Gmail, Yahoo), the visit will be classified in Referring traffic.

- Visits from Shortened URLs in Facebook, Twitter or Social Media. The shortened URLs do not pass referrers, so all your traffic coming from your shortened Twitter updates will be classified as Direct. To ensure it is classified in the right bucket, make sure you tag your URLs.

- Visits coming from a Document (Word, Excel)

- Visits from a user in a secured environment or intranet, where the Firewall or Proxy strips the referrer leading to the referrer not being passed.

- Visits from Mobile Ads. As outlined by Avinash Kaushik, untagged mobile ads link will be classified as Direct.

- Visits from a Page of your website missing the Google Analytics tag. If someone clicks on a link from a page of your website,which does not have the Google Analytics tracking code, the visit will be reported as direct. It is therefo re quite important to ensure that GA tracking code is added any new page you might create.

- Visits coming from a link on a HTTPS page pointing to a HTTP page or on a HTTP page pointing to a HTTPS page. For security reason, the referrer is not passed on this type of links and therefore the visit will be categorised as direct. A quick fix is to ensure that your URL are tagged correctly.

- Visit from someone, who has modified its browser configuration to avoid passing the referrer ( not so common).

- Visits from links encoded in Javascript. For some browsers (IE), links encoded in Javascript will not pass the referrer and therefore be classified as direct traffic. Some display networks use this type of links, so it is advised to always use tagged URLs to avoid bad surprises.

- Visits from unproperly coded Redirects. 301 Permanent Redirects usually pass the referrer information so your traffic will be classified correctly, however in some cases, 302 Temporary redirects can lead to visits being classified as direct traffic.

Note: Quite logically, untagged paid search campaigns usually do not end up in Direct traffic but in the search engine bucket. it is however important to tag paid search campaign correctly

Obviously there are a few more cases, when Google classifies traffic as direct, but this list should outline the most common cases.

As you can see, Direct Traffic is much more than just people typing your URL or bookmark generated visits. Keeping this in mind can be really useful when it comes to analyse your data and understand the different trends in direct traffic.
In most case a spike in Direct Traffic is the result of an incorrect implementation of URL tagging (email campaign), so to keep a 'clean' direct traffic is is extremley important to tag your URL correctly

Time in Browser vs Time in Mobile Apps ? Is This You?

As the graph shows, as of June,people spent 74 minutes a day in Internet browsers, and 81 minutes per day in mobile apps. The number of minutes spent in apps nearly doubled from the previous year, from 43 to 81 minutes. . . . → Read More: Time in Browser vs Time in Mobile Apps – Is This You?

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Better website images with Pixlr on Umbraco

Working with images is a common challenge for content editors - often editors want to work remotely from places they may not have image editors.

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The Cure for Creative Block

Creative Block is something most of us have experienced. Whether you’re a writer, designer or artist, most creative people have hit the wall and not been able to go any further. In this article, I’ll refer to …

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SEM Manager Job, Sydney

AtomicSearch are looking for the Brightest Star in Search Engine Marketing.

  • Do you want to work on the best brands & accounts?
  • Do you want to get paid more and rewarded for your talent?
  • Do you want to work with the best international Search minds?
  • Do you want an environment you?ll love working in?

AtomicSearch is one of Australia?s best and we have clients like Nike, SBS, MLC, ACP Magazines, AMP and OO.com.au to prove it.

We believe Search is the gateway to users entire online experience and brands online performance. As a full service Search Agency we pride ourselves on premium service and thinking beyond just click-throughs and numbers.

Offering insight driven SEM, SEO, Analytics and Strategy at our core, our extended service offering has evolved to include display placement through Google Ad Exchange, Conversion Rate Optimisation, device and plac
e specific Optimisation and Proprietary Search Technology.

What we are looking for is Australia?s best up and coming SEM manager with an intuitive love and understanding of all things online. We want you to passionately lead a portfolio of high-end clients who are genuinely great to work with but demand the best.

To secure the role you have to:

  • Be a born presenter, communicator and confident, natural manager
  • Possess 18-36 months experience in Paid Search
  • Totally understand the current and future direction Paid Search and Technology and the influences surrounding, affecting and working with it
  • Have superior detail, organisational, analytical and strategic Search skills
  • Believe in passionately striving to deliver on client expectations and goals
  • Have an understanding of Brands and the wider Media and Marketing industry and Paid Searches role within that context

This starring role offers genuine rewards including above average remuneration, bonus and incentives, two extra long weekends per year, scope to progress, grow further and help lead our future. Think this is you? Lets talk.


To apply please send your resume to j.dixon@atomicsearch.com.au

Friday, January 27, 2012

5 Useful SEO Tools

seo tools
When choosing a SEO tool, it is important to know exactly what you really need. If you look around in Google, you will find a vast amount of tools performing a lot of functions, but very often you wont need half of them.

After reviewing and using some SEO packages (all in one), I realised that ,in most cases, I did not use all the functionalities, or some functionalities were quite weak so the investment was not always worth it. Instead of using one SEO package, I found more useful and often cheaper to use different t
ools.

The tools listed below are some of the ones, I use most.Obvioulsy it is a personal opinion and not an exahustive list.

OpenSite Explorer by SEOMOZ

OpenSite Explorer has recently been released by SEOMOZ. It is essentially a backlink analysis tool. OpenSite Explorer can be used for free, but it offers a lot more functionalities when you have a membership with SEOMOZ.

OpenSite Explorer is similar to Yahoo Site Explorer, but with a lot more features. You can analyse the backlinks of your site or any competitors websites and obtain information about the domains linking to them and the anchor text they use.
In my opinion, it is one of the best tool for link building research.

Advanced Web Ranking by Caphyon

Advanced Web Ranking
is es
sentially a ranking monitoring software. It does the painful job of measuring the results of your SEO activities. I have personally reviewed a few and this one have provided the most accurate results. Advanced Web Ranking allows to measure the progress of rankings over time and see the evolution over a period of time.
Advanced Web Ranking is not free (unfortunately). The standard version comes at $99, but I have found the Professional edition ($199) the best.

FireBug for Firefox

Firebug
is one of the most popular web development plugin for Firefox. While it is more a web development tool, I have found it very useful to inspect the HTML code of a page without having to go through the page source every time. The inspect function let you view the code directly on the webpage. You can therefore find any on-page optimisation weaknesses ( missing Heading tags).

Web Bug by Aman

Web Bug is a free software, which allows to view the server response for a web page. Obvioulsy this a kind of geeky tool with very limited use, but I do use it frequently when I perform website audits. Web Bug will be quite useful to highlight redirects and server response issues, which might affect the optimisation of a site.

SEO Quake for Firefox
SEO Quake is a nice Firefox extension, which summarise some SEO parameters ( PageRank, age of the site, etc...) while browsing on a site. While the data is limited, the toolbar is quite useful to quickly scan and evaluate the value of a website. Another useful plugin providing pretty much the fuctionality is SEO for Firefox, so feel free to compare and choose the one you prefer.

As I said earlier, this is a personal and non exhaustive list. I would be really interested to know the tools you really like and use on regular basis

How The Web Will Look In 2012

As we come to the end of another year of amazing internet advancements we cast our eyes forward to what the web of 2012 might look like.

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Building Back Links With Article Marketing

Article marketing is a time-tested method of promoting your business and getting back links that help improve your index rankings on SERPS. There are many article directories you can submit your marketing articles to, but only a few have high Google PR and international authority and reputation. Since article marketing is considered an effective and [...]

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Mobile Website Inbound Call Conversion Stats ? 18% Click-to-Calls

My latest video related to mobile websites for businesses and the 18% inbound call conversion statistics in a one month study.


Click here to view the embedded . . . → Read More: Mobile Website Inbound Call Conversion Stats – 18% Click-to-Calls

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A Designer in Denmark ? Part 1

I have been here in Copenhagen, Denmark for just over 2 weeks now so I thought I would write an article on what I have learnt and experienced so far. I must admit, Along with …

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Find the Best Freelance SEO (Search Engine Optimiser)

Search Engine Optimisation or SEO is a subject which to the majority of people is a very grey area. It’s a topic which has many different viewpoints on what is right and wrong, what Google looks for …

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Ewen Chia Guaranteed Internet Income

Ewen Chia Guaranteed Internet Income Ewen Chia Guaranteed Internet Income Ewen Chia Guaranteed Internet Income Internet Marketing Programs Product Creation, Website Design, Internet Marketing. Stop Being Satisfied With Your Part-time Income, Reach For The Stars And Discover Internet Business Success With Maximum Success University. Internet Marketing Programs Internet MLM Success…Is it possible to attain Internet [...]

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Inbound Marketing and SEO are in the Future of Online Marketing.

Inbound marketing is set to be one of the highest growth areas in online marketing in 2011 and beyond. Well you may ask what is Inbound Marketing? The following graph is a great representation of inbound marketing and the sections which represent Inbound Marketing - image cred: SEOMOZ 1. Blogging for your company – blogs…

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3 Rarely-Remembered Elements to Discuss with Your Web Design Sydney

After hiring your web design Sydney service your next couple of steps go into setting up the website, approving the designs and ultimately typing up the code. These aspects usually take up most of the time allotted to web designs. Since most people look at the aesthetics or ?look?, most of the focus in the [...]

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Do I Need a Mobile Friendly Website?

The below was originally posted on www.mobilemediamarketing.com.au With the marketing community trending towards the mobile channel for ways to target consumers, as a business owner or manager you must be wondering whether or not your business needs to head down this path as well. Is it worth investing time and money? What if it doesn’t [...]

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Yahoo's Organic Search Results Powered by Microsoft Bing in Australia


Back in August 2010, Yahoo and Microsoft announced a search alliance to use the Microsoft technology to power Yahoo's organic search results.
On January 15th, Yahoo and Microsoft announced that the search transition between Yahoo7 and Microsoft Bing has been successfully completed in Australia as well as in 2 other markets.

According to Yahoo:

The Yahoo! and Microsoft Search Alliance team has reached yet another important milestone today. As planned, we are moving fo rward with the global transition of certain Yahoo! Search back-end functions to Microsoft?s search platform, and have just completed this process for organic search in Australia, Brazil and Mexico. This news is another step forward for the Yahoo! and Microsoft Search Alliance as we continue our efforts for a quality transition with our worldwide advertisers and partners.

Although the transition should be seemless, Yahoo has advised to double check your rankings and set up a Bing Webmaster Tool account to optimise the indexing capabilities.
The Search Alliance will have a large impact on the US and Canadian markets, but is likely to have little impact in Australia, which is largely dominated by Google.

Regarding paid search, Yahoo has announced that the transition will occur in the second half of 2011.

Better website images with Pixlr on Umbraco

Working with images is a common challenge for content editors - often editors want to work remotely from places they may not have image editors.

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Thursday, January 26, 2012

Time in Browser vs Time in Mobile Apps ? Is This You?

As the graph shows, as of June,people spent 74 minutes a day in Internet browsers, and 81 minutes per day in mobile apps. The number of minutes spent in apps nearly doubled from the previous year, from 43 to 81 minutes. . . . → Read More: Time in Browser vs Time in Mobile Apps – Is This You?

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Google and Me

It's been a long year and I've been lucky enough to work on some great website design projects. These designs have ranged from large group buying websites to policy and advocacy sites.

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How Many Active Visitors are on Your Site Right Now?

Find the Best Freelance SEO (Search Engine Optimiser)

Search Engine Optimisation or SEO is a subject which to the majority of people is a very grey area. It’s a topic which has many different viewpoints on what is right and wrong, what Google looks for …

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How Social Media Marketing as well as SEO Are Inter Connected

How Social Media Marketing as well as SEO Are Inter Connected Article by Ruben Gross Those who are successful in internet marketing globe are those having the benefit and opportunities provided by both the search engine optimization methods and also the social media marketing otherwise called the SMM. Social media marketing utilize the folks since [...]

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Guide to Google Search Plus Your World for Individuals and Businesses

You may have heard about Google?s launch of Search Plus Your World last week, which sent spasms of outrage, delight and fear through the online marketing world. Or you may not have. Australian Google users aren?t yet affected by this controversial new update to Google?s search results, which is currently in the middle of a [...]

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Dan Murphys

The Professional SEO Pyramid

Many SEO’s argue about which sections of SEO are the most important, this is one of the best images to depict SEO I have seen, the graph made by Rand Fiskin the CEO of one of the worlds most reputable SEO companies SEO MOZ, He states the following sections are the most crucial for SEO…

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Who Won the FREE Reverse Whois Report Contest?

Why You Need to Get a Good Sydney Web Design Service for Your Website

If you?re thinking about setting up a website for your company the first and most crucial step is to get a Sydney web design company that can actually meet your needs and requirements. If this is the first time you?ve ever gotten a website done for yourself then you?ll definitely do well to get yourself [...]

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SEM Manager Job, Sydney

AtomicSearch are looking for the Brightest Star in Search Engine Marketing.

  • Do you want to work on the best brands & accounts?
  • Do you want to get paid more and rewarded for your talent?
  • Do you want to work with the best international Search minds?
  • Do you want an environment you?ll love working in?

AtomicSearch is one of Australia?s best and we have clients like Nike, SBS, MLC, ACP Magazines, AMP and OO.com.au to prove it.

We believe Search is the gateway to users entire online experience and brands online performance. As a full service Search Agency we pride ourselves on premium service and thinking beyond just click-throughs and numbers.

Offering insight driven SEM, SEO, Analytics and Strategy at our core, our extended service offering has evolved to include display placement through Google Ad Exchange, Conversion Rate Optimisation, device and plac
e specific Optimisation and Proprietary Search Technology.

What we are looking for is Australia?s best up and coming SEM manager with an intuitive love and understanding of all things online. We want you to passionately lead a portfolio of high-end clients who are genuinely great to work with but demand the best.

To secure the role you have to:

  • Be a born presenter, communicator and confident, natural manager
  • Possess 18-36 months experience in Paid Search
  • Totally understand the current and future direction Paid Search and Technology and the influences surrounding, affecting and working with it
  • Have superior detail, organisational, analytical and strategic Search skills
  • Believe in passionately striving to deliver on client expectations and goals
  • Have an understanding of Brands and the wider Media and Marketing industry and Paid Searches role within that context

This starring role offers genuine rewards including above average remuneration, bonus and incentives, two extra long weekends per year, scope to progress, grow further and help lead our future. Think this is you? Lets talk.


To apply please send your resume to j.dixon@atomicsearch.com.au

Web & SEO Sales Professional ( BDM)

Freedom SEO is a fresh and fast growing SEO & Search Engine marketing firm based in Melbourne, which has a wealth of experienced team members, from all over the IT industry. Due to rapid growth and expansion plans, we are looking for an enthusiastic, ethical and professional web sales expert to join our team.

This is a high profile role within our organisation, that enjoys an enviable reputation for excellence. This role is ideally suited to the ambitious BDM who strives for success. The successful applicant will have a proven track record in B2B sales. SEO (Search Engine Optimisation) experience will be highly regarded.

Key Objectives & Responsibilities:

? Create new leads through research and networking.
? Present sales proposals to potential clients.
? Ensure the highest level of customer service.
? Achieve sales targets, and encourage the growth of the business.
? Build, maint
ain and enhance relationships with new and existing customers.

Key Attributes:

? Experience in SEO, PPC, social media and other online marketing products.
? Good Phone manners and strong experience in cold calling businesses.
? A strong sales and customer service history in selling to SMEs.
? A proactive outlook.
? Account Management experience.
? Experience in managing a pipeline of high-end small to medium businesses from qualifying, prospecting and to contract signature.
? Experience in preparation of quotes, proposals, and presentations as required.
? Computer and internet savvy skills and should be familiar with MS Office applications.

Remuneration will include $50K base + achievable and uncapped commissions. As the company is in the growth phase, there is great opportunity for career progression!

To apply for this role submit or email your cv and cover letter to gordon.chong@freedomseo.com.a
u

Wednesday, January 25, 2012

The Client Roles in SEO Success

The success (or failure) of a SEO project is very often entirely attributed to the SEO consultant or agency, however the client itself has a critical role to play in the outcome of a SEO project.

SEO Results: A Shared Responsability between the Agency and the Client

Over the years, I have heard of projects stalling or not delivering the expected results partly because the client did not communicate correctly with the agency, did not play its expected role in the implementation or simply because it did not expect to have anything to do with the project.

Do not get me wrong, I strongly believe that the SEO agency or consultant is the main warrant of a SEO project's success. The consultant has an expertise and that is why is being hired. The consultant needs to have skills, experience as he is the one, who do the researches, analysis and recommendations.
The consultant should also be a specialist in c
ommunicating effectively with the client whatever the client's personality. The consultant should be able to deal with client's request while pointing out the main priorities and tasks of the project to deliver the appropriate results.

What I am trying to say, it that clients have an important role to play in the project outcome as they plays central roles at various dimensions of the project. In most case, they need to be pro-active and distribute resources effectively to ensure maximum results.

Coordinating SEO Implementation

One of the most important role of the client is the implementation of the SEO recommendations. In many projects, the SEO consultant is hired to provide analysis and recommendations on how to improve a client's website ra
nkings, but does not actually do the implementation. Most of the time, the implementation done by the client IT team or a third party provider.
The SEO Consultant plays a role in assisting the client with the implementation, however the client do need to allocate appropriate resources to make the correct implementation possible in a timely manner.

Project Briefing & Information Circulation

Often overlooked, but crucial is the initial client briefing. Although the consultant will do in-depth research on the project, nothing replace in-house knowledge. The client is the best to know its industry and business and should try to circulate this information as best as it can to the consultant. Very often approximate briefs jeopardise the SEO project effectiveness.

On the same topic, it is likely that the SEO consultant will have questions, which will need answers. Late and approximative replies, often le
ads to project delays and confusion. Being available is therefore highly important to ensure that the SEO Consultant can work properly.


Coordinating Resources and Interactions

When the project involve different party such as 3rd party vendor or different departments within the client's company, it is crucial to insure appropriate communication, resources allocations and coordination. For many political and organisational reasons, SEO Consultants are often not in a position to contact other departments or 3rd party vendor directly. As a result the client should make sure that flow of communication is correct and that each party cooperate and can interact effectivelly.


As a summary, I hope this post will make sense to clients and SEO consutants. For the client to better understand how to work with a SEO Agency. For SEO consultants to remind that the client has an important role to play too and he/she should therefore be involved in the project. At the end of the day each party will benefit from an effective cooperation.

Poor Quality Content is a Google Ranking Killer

You spend a lot of valuable time and effort promoting your website; you have researched the top keywords, you have excellent Meta data, a sitemap, and robots.txt file, so why would you ever consider using poor or low quality content on your site to achieve high Google ranking? The most obvious and important ingredient is [...]

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Choosing Between Agencies Offering Website Design in Sydney

Agencies that offer services for website design in Sydney aren?t hard to find. There are a dim a dozen whether you look online or whether you actually head on over to a physical location to find yourself a good web designer or web design agency.  With the huge number of companies offering to fix up [...]

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Freelance Web Designer in Copenhagen

This is really just a self promotion post on the fact that i’m a freelance web and graphic designer living in Copenhagen and looking for more clients. Iv’e been here in Copenhagen for just over …

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The Layman?s Guide to Link Building

Link building – it’s a massive part of SEO and your online marketing agency will no doubt throw the term around on a monthly basis. You know it’s important, but do you really understand how it works? While it is complicated, the good news is that Google’s algorithms treat links according to a set of [...]

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