Finding work is a obviously a big part of being a freelance web designer. It’s something you always need to be aware of and have techniques in place to make sure you have a steady …
Sunday, January 29, 2012
Poor Marketing Promotion Planning Means Failure
Managing your online marketing promotion campaign requires careful planning to ensure every facet of your marketing plan is performing well and your promotion content is always fresh and written to reach your intended marketing audience; poor planning is never an option if you intent to be successful, when you know that poor planning is the [...]
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List & Table Items Displayed in Google Search Result Listings
Even if the Google search results pages appear to be quite plain, Google is constantly trying to improve the user experience by adding new features.
From the introduction of rich snippets to the new site links for branded terms, the Google search result listings are changing all the time. Most of these changes aim at helping the user to find the best result for his/her query and therefore improve the overall user search experience Recently, we have noticed a new feature in the Google search engine listings. The items from a list or table are displayed in the snippet in the form of a bullet list rather than simple text. The new listing format often include the number of items in the list. For example, if you type "LCD Tvs" in Google Australia, you will noticed that the BigW listing includes a bullet-pointed list of products:
According to Raj Krishnan, product manager at Google: "Snippets?the few lines of text that appear under every search result?are designed to give you a sense for what?s on the page and why it?s relevant to your query," "This week we started rolling out snippet improvements for pages that contain lists; results for these pages will now reflect the structure of the page, rather than just showing two lines of text. If a search result consists mostly of a structured list, like a table or series of bullets, we?ll show a list of three relevant rows or items underneath the result in a bulleted format,". "The snippet will also show an approximate count of the total number of rows or items on the page," he added. In the case of our example, adding the list snippet will help the user to differenciate an ecommerce retailer from a site providing information. From an SEO point of view, it would make sense for retailers to list their featured products/ products on special, at the top of their page lists to ensure maximum exposure in the search results!
From the introduction of rich snippets to the new site links for branded terms, the Google search result listings are changing all the time. Most of these changes aim at helping the user to find the best result for his/her query and therefore improve the overall user search experience Recently, we have noticed a new feature in the Google search engine listings. The items from a list or table are displayed in the snippet in the form of a bullet list rather than simple text. The new listing format often include the number of items in the list. For example, if you type "LCD Tvs" in Google Australia, you will noticed that the BigW listing includes a bullet-pointed list of products:
According to Raj Krishnan, product manager at Google: "Snippets?the few lines of text that appear under every search result?are designed to give you a sense for what?s on the page and why it?s relevant to your query," "This week we started rolling out snippet improvements for pages that contain lists; results for these pages will now reflect the structure of the page, rather than just showing two lines of text. If a search result consists mostly of a structured list, like a table or series of bullets, we?ll show a list of three relevant rows or items underneath the result in a bulleted format,". "The snippet will also show an approximate count of the total number of rows or items on the page," he added. In the case of our example, adding the list snippet will help the user to differenciate an ecommerce retailer from a site providing information. From an SEO point of view, it would make sense for retailers to list their featured products/ products on special, at the top of their page lists to ensure maximum exposure in the search results!
Central Coast Web Design
The title of this post isn’t really very descriptive but I just wanted to give and overview of Central Coast web design and the quality of work that is being output by the web design …
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Google Recipe Search Released in US and Japan
Recipe searches account for a large volume of searches in Google as food lovers and cooks tend to use the search engine as their main gateway to access recipes online. Recipes searches have also evolved over time. While searching for a specific recipe is still the most common way, many online users tend to look for recipes by typing specific ingredients.To provide a better answer to the changing food lovers needs, Google has recently released the "recipes view" feature ( US and Japan only) . Following the same concept used for book searches and product searches, Google offer the opportunity to filter the search index for food content only.
Using the left hand side navigation, online users can choose to click on the recipes menu item, which will display food only content. To provide a better experience, Google also offer advanced search features allowing users to search based on calories, ingredients, cooking time.The recipes listings also display rich snippets providing even more information about the recipe including review from previous users, cooking time, ingredients and more straight in the search result pages.
Such feature requires publishers to markup their content with microdata, but is more than likely to provide tremendous benefits in terms of exposure and click through rate.At this stage, the new feature has only been released in US and Japan, but is likely to be expanded to other countries when fully functional.
Using the left hand side navigation, online users can choose to click on the recipes menu item, which will display food only content. To provide a better experience, Google also offer advanced search features allowing users to search based on calories, ingredients, cooking time.The recipes listings also display rich snippets providing even more information about the recipe including review from previous users, cooking time, ingredients and more straight in the search result pages.Such feature requires publishers to markup their content with microdata, but is more than likely to provide tremendous benefits in terms of exposure and click through rate.At this stage, the new feature has only been released in US and Japan, but is likely to be expanded to other countries when fully functional.
You want web with that?
Right now, somewhere in the world of physical product marketing there's a conversation in progress that goes something like this: "how can we use the digital/web/mobile platforms to enhance our product/offer?".
Google Algorithm Change ? Searched Content Better be Above the Fold
“Page layout algorithm improvement
1/19/12 | 3:00:00 PM
(Cross-posted on the Webmaster Central Blog)
In our ongoing effort to help you find more high-quality websites in search results, today we?re launching an algorithmic change that looks at the layout of a webpage and the amount of content you see on the page once you click . . . → Read More: Google Algorithm Change – Searched Content Better be Above the Fold
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A Designer in Denmark ? Part 1
I have been here in Copenhagen, Denmark for just over 2 weeks now so I thought I would write an article on what I have learnt and experienced so far. I must admit, Along with …
google seo seo for google seo services web seo search engine optimisation
Ewen Chia Guaranteed Internet Income
Ewen Chia Guaranteed Internet Income Ewen Chia Guaranteed Internet Income Ewen Chia Guaranteed Internet Income Internet Marketing Programs Product Creation, Website Design, Internet Marketing. Stop Being Satisfied With Your Part-time Income, Reach For The Stars And Discover Internet Business Success With Maximum Success University. Internet Marketing Programs Internet MLM Success…Is it possible to attain Internet [...]
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Web Design Sydney Essentials
If you decide to hire a web design Sydney service you must have an idea of what it is that you want to achieve first. Understanding what your company needs, or the direction it is going in will not only help you, but will also help the web designer and developer in figuring out what [...]
Saturday, January 28, 2012
Mozilla Firefox optimises for Android tablets
Mozilla has broken through the mold again with the release of the tablet-optimised version Firefox, for Android of course.
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Why Should My Business Hire A Freelance Writer
I hear that question all the time; and invariably the answer is always the same; to maximize your marketing efforts while saving money at the same time! In my travels as a writer covering popular events for some of my customers, I always run into a business owner or two who will scoff at the [...]
Web Design Denmark ? Danish Web Design Style
As I am soon to be based and working as a freelance web designer in Copenhagen, Denmark I have recently been doing a lot of research on Danish web design to bring myself up to …
Why HMV (and others) should stop making users register before checkout
When you make a customer register before their checkout, in many cases they abandon their sale. Unfortunately this is a lesson many retailers have yet to learn.
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Choosing a Web Designer Sydney
If you are about to hire a web designer Sydney then you should give yourself a pat on the back. Plenty of people try to create their own websites, regardless of whether they rally know what they?re doing or not. If you want to make your business succeed then it?s important that you understand whether [...]
Google Analytics: What Does Direct Traffic Really Means
When it comes to classify the incoming traffic to a website, Google Analytics currently uses 4 default categories:
The search engines and referring sites are rather self-explanatory, however the direct traffic and others categories can be somehow confusing. In today's post will be focusing solely on Direct Traffic.
What is Direct TrafficAccording to Google, incoming traffic is classified as Direct Traffic when someone:- Typed your URL directly in their web browser and reach your website.
- Bookmarked your website and clicked on a bookmark to reach your website.Google's definition is exact, but is rather simplified. Such short cut has contributed to a common misconception of direct traffic visits leading to misleading interpretations of analytics data. In many cases, Direct traffic is much more than just bookmarked and URL-typed visits.Google Analytics classify traffic as Direct when a user session has been started without a referrer being passed by the user browser. All this means that a direct visit is not ONLY a bookmarked or URL-tpyed visit.What Does Google Analytics Classifies as Direct TrafficBased on the complete definition, the Direct Traffic bucket is often filled wit
h a large array of visitors.In reality direct traffic includes:- URL-typed visits- Visits from Bookmarks- Visits coming from an email signature. If someone clicks on a website link in a email signature in Outlook, no referrer will be passed to the user browser and this visit will be attributed to direct. - Visits coming from an untagged email campaign. When someone clicks on an untagged link (link which does not include a Google Analytics tag) from in their email client (Outlook, Lotus Notes or Thunderbird), no referrer will be passed and the visit will be classified as direct. This is actually one of the most common cause of spikes in direct traffic. It is therefore very important to correctly tag email campaigns.
The search engines and referring sites are rather self-explanatory, however the direct traffic and others categories can be somehow confusing. In today's post will be focusing solely on Direct Traffic.What is Direct TrafficAccording to Google, incoming traffic is classified as Direct Traffic when someone:- Typed your URL directly in their web browser and reach your website.
- Bookmarked your website and clicked on a bookmark to reach your website.Google's definition is exact, but is rather simplified. Such short cut has contributed to a common misconception of direct traffic visits leading to misleading interpretations of analytics data. In many cases, Direct traffic is much more than just bookmarked and URL-typed visits.Google Analytics classify traffic as Direct when a user session has been started without a referrer being passed by the user browser. All this means that a direct visit is not ONLY a bookmarked or URL-tpyed visit.What Does Google Analytics Classifies as Direct TrafficBased on the complete definition, the Direct Traffic bucket is often filled wit
h a large array of visitors.In reality direct traffic includes:- URL-typed visits- Visits from Bookmarks- Visits coming from an email signature. If someone clicks on a website link in a email signature in Outlook, no referrer will be passed to the user browser and this visit will be attributed to direct. - Visits coming from an untagged email campaign. When someone clicks on an untagged link (link which does not include a Google Analytics tag) from in their email client (Outlook, Lotus Notes or Thunderbird), no referrer will be passed and the visit will be classified as direct. This is actually one of the most common cause of spikes in direct traffic. It is therefore very important to correctly tag email campaigns.
Note: This only applies to email clients. If someone clicks on a link from a Webmail (Hotmail, Gmail, Yahoo), the visit will be classified in Referring traffic.- Visits from Shortened URLs in Facebook, Twitter or Social Media. The shortened URLs do not pass referrers, so all your traffic coming from your shortened Twitter updates will be classified as Direct. To ensure it is classified in the right bucket, make sure you tag your URLs.- Visits coming from a Document (Word, Excel)- Visits from a user in a secured environment or intranet, where the Firewall or Proxy strips the referrer leading to the referrer not being passed.- Visits from Mobile Ads. As outlined by Avinash Kaushik, untagged mobile ads link will be classified as Direct.- Visits from a Page of your website missing the Google Analytics tag. If someone clicks on a link from a page of your website,which does not have the Google Analytics tracking code, the visit will be reported as direct. It is therefo re quite important to ensure that GA tracking code is added any new page you might create.- Visits coming from a link on a HTTPS page pointing to a HTTP page or on a HTTP page pointing to a HTTPS page. For security reason, the referrer is not passed on this type of links and therefore the visit will be categorised as direct. A quick fix is to ensure that your URL are tagged correctly.- Visit from someone, who has modified its browser configuration to avoid passing the referrer ( not so common).- Visits from links encoded in Javascript. For some browsers (IE), links encoded in Javascript will not pass the referrer and therefore be classified as direct traffic. Some display networks use this type of links, so it is advised to always use tagged URLs to avoid bad surprises.- Visits from unproperly coded Redirects. 301 Permanent Redirects usually pass the referrer information so your traffic will be classified correctly, however in some cases, 302 Temporary redirects can lead to visits being classified as direct traffic.Note: Quite logically, untagged paid search campaigns usually do not end up in Direct traffic but in the search engine bucket. it is however important to tag paid search campaign correctlyObviously there are a few more cases, when Google classifies traffic as direct, but this list should outline the most common cases.As you can see, Direct Traffic is much more than just people typing your URL or bookmark generated visits. Keeping this in mind can be really useful when it comes to analyse your data and understand the different trends in direct traffic.
In most case a spike in Direct Traffic is the result of an incorrect implementation of URL tagging (email campaign), so to keep a 'clean' direct traffic is is extremley important to tag your URL correctly
In most case a spike in Direct Traffic is the result of an incorrect implementation of URL tagging (email campaign), so to keep a 'clean' direct traffic is is extremley important to tag your URL correctly
Time in Browser vs Time in Mobile Apps ? Is This You?
As the graph shows, as of June,people spent 74 minutes a day in Internet browsers, and 81 minutes per day in mobile apps. The number of minutes spent in apps nearly doubled from the previous year, from 43 to 81 minutes. . . . → Read More: Time in Browser vs Time in Mobile Apps – Is This You?
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Better website images with Pixlr on Umbraco
Working with images is a common challenge for content editors - often editors want to work remotely from places they may not have image editors.
The Cure for Creative Block
Creative Block is something most of us have experienced. Whether you’re a writer, designer or artist, most creative people have hit the wall and not been able to go any further. In this article, I’ll refer to …
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SEM Manager Job, Sydney
AtomicSearch are looking for the Brightest Star in Search Engine Marketing.
e specific Optimisation and Proprietary Search Technology. What we are looking for is Australia?s best up and coming SEM manager with an intuitive love and understanding of all things online. We want you to passionately lead a portfolio of high-end clients who are genuinely great to work with but demand the best.To secure the role you have to:
This starring role offers genuine rewards including above average remuneration, bonus and incentives, two extra long weekends per year, scope to progress, grow further and help lead our future. Think this is you? Lets talk.
To apply please send your resume to j.dixon@atomicsearch.com.au
- Do you want to work on the best brands & accounts?
- Do you want to get paid more and rewarded for your talent?
- Do you want to work with the best international Search minds?
- Do you want an environment you?ll love working in?
e specific Optimisation and Proprietary Search Technology. What we are looking for is Australia?s best up and coming SEM manager with an intuitive love and understanding of all things online. We want you to passionately lead a portfolio of high-end clients who are genuinely great to work with but demand the best.To secure the role you have to:
- Be a born presenter, communicator and confident, natural manager
- Possess 18-36 months experience in Paid Search
- Totally understand the current and future direction Paid Search and Technology and the influences surrounding, affecting and working with it
- Have superior detail, organisational, analytical and strategic Search skills
- Believe in passionately striving to deliver on client expectations and goals
- Have an understanding of Brands and the wider Media and Marketing industry and Paid Searches role within that context
This starring role offers genuine rewards including above average remuneration, bonus and incentives, two extra long weekends per year, scope to progress, grow further and help lead our future. Think this is you? Lets talk.
To apply please send your resume to j.dixon@atomicsearch.com.au
Friday, January 27, 2012
5 Useful SEO Tools
When choosing a SEO tool, it is important to know exactly what you really need. If you look around in Google, you will find a vast amount of tools performing a lot of functions, but very often you wont need half of them. After reviewing and using some SEO packages (all in one), I realised that ,in most cases, I did not use all the functionalities, or some functionalities were quite weak so the investment was not always worth it. Instead of using one SEO package, I found more useful and often cheaper to use different t
ools.The tools listed below are some of the ones, I use most.Obvioulsy it is a personal opinion and not an exahustive list. OpenSite Explorer by SEOMOZOpenSite Explorer has recently been released by SEOMOZ. It is essentially a backlink analysis tool. OpenSite Explorer can be used for free, but it offers a lot more functionalities when you have a membership with SEOMOZ.OpenSite Explorer is similar to Yahoo Site Explorer, but with a lot more features. You can analyse the backlinks of your site or any competitors websites and obtain information about the domains linking to them and the anchor text they use.
In my opinion, it is one of the best tool for link building research.Advanced Web Ranking by Caphyon
Advanced Web Ranking is es
sentially a ranking monitoring software. It does the painful job of measuring the results of your SEO activities. I have personally reviewed a few and this one have provided the most accurate results. Advanced Web Ranking allows to measure the progress of rankings over time and see the evolution over a period of time.
Advanced Web Ranking is not free (unfortunately). The standard version comes at $99, but I have found the Professional edition ($199) the best.FireBug for Firefox
Firebug is one of the most popular web development plugin for Firefox. While it is more a web development tool, I have found it very useful to inspect the HTML code of a page without having to go through the page source every time. The inspect function let you view the code directly on the webpage. You can therefore find any on-page optimisation weaknesses ( missing Heading tags). Web Bug by AmanWeb Bug is a free software, which allows to view the server response for a web page. Obvioulsy this a kind of geeky tool with very limited use, but I do use it frequently when I perform website audits. Web Bug will be quite useful to highlight redirects and server response issues, which might affect the optimisation of a site.SEO Quake for Firefox
SEO Quake is a nice Firefox extension, which summarise some SEO parameters ( PageRank, age of the site, etc...) while browsing on a site. While the data is limited, the toolbar is quite useful to quickly scan and evaluate the value of a website. Another useful plugin providing pretty much the fuctionality is SEO for Firefox, so feel free to compare and choose the one you prefer.As I said earlier, this is a personal and non exhaustive list. I would be really interested to know the tools you really like and use on regular basis
How The Web Will Look In 2012
As we come to the end of another year of amazing internet advancements we cast our eyes forward to what the web of 2012 might look like.
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Building Back Links With Article Marketing
Article marketing is a time-tested method of promoting your business and getting back links that help improve your index rankings on SERPS. There are many article directories you can submit your marketing articles to, but only a few have high Google PR and international authority and reputation. Since article marketing is considered an effective and [...]
Mobile Website Inbound Call Conversion Stats ? 18% Click-to-Calls
My latest video related to mobile websites for businesses and the 18% inbound call conversion statistics in a one month study.
Click here to view the embedded . . . → Read More: Mobile Website Inbound Call Conversion Stats – 18% Click-to-Calls
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A Designer in Denmark ? Part 1
I have been here in Copenhagen, Denmark for just over 2 weeks now so I thought I would write an article on what I have learnt and experienced so far. I must admit, Along with …
search engine optimisation search engine optimisation company search engine optimization search engine optimization company seo
Find the Best Freelance SEO (Search Engine Optimiser)
Search Engine Optimisation or SEO is a subject which to the majority of people is a very grey area. It’s a topic which has many different viewpoints on what is right and wrong, what Google looks for …
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Ewen Chia Guaranteed Internet Income
Ewen Chia Guaranteed Internet Income Ewen Chia Guaranteed Internet Income Ewen Chia Guaranteed Internet Income Internet Marketing Programs Product Creation, Website Design, Internet Marketing. Stop Being Satisfied With Your Part-time Income, Reach For The Stars And Discover Internet Business Success With Maximum Success University. Internet Marketing Programs Internet MLM Success…Is it possible to attain Internet [...]
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Inbound Marketing and SEO are in the Future of Online Marketing.
Inbound marketing is set to be one of the highest growth areas in online marketing in 2011 and beyond. Well you may ask what is Inbound Marketing? The following graph is a great representation of inbound marketing and the sections which represent Inbound Marketing - image cred: SEOMOZ 1. Blogging for your company – blogs…
3 Rarely-Remembered Elements to Discuss with Your Web Design Sydney
After hiring your web design Sydney service your next couple of steps go into setting up the website, approving the designs and ultimately typing up the code. These aspects usually take up most of the time allotted to web designs. Since most people look at the aesthetics or ?look?, most of the focus in the [...]
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Do I Need a Mobile Friendly Website?
The below was originally posted on www.mobilemediamarketing.com.au With the marketing community trending towards the mobile channel for ways to target consumers, as a business owner or manager you must be wondering whether or not your business needs to head down this path as well. Is it worth investing time and money? What if it doesn’t [...]
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Yahoo's Organic Search Results Powered by Microsoft Bing in Australia
Back in August 2010, Yahoo and Microsoft announced a search alliance to use the Microsoft technology to power Yahoo's organic search results.
On January 15th, Yahoo and Microsoft announced that the search transition between Yahoo7 and Microsoft Bing has been successfully completed in Australia as well as in 2 other markets. According to Yahoo:
The Yahoo! and Microsoft Search Alliance team has reached yet another important milestone today. As planned, we are moving fo rward with the global transition of certain Yahoo! Search back-end functions to Microsoft?s search platform, and have just completed this process for organic search in Australia, Brazil and Mexico. This news is another step forward for the Yahoo! and Microsoft Search Alliance as we continue our efforts for a quality transition with our worldwide advertisers and partners.Although the transition should be seemless, Yahoo has advised to double check your rankings and set up a Bing Webmaster Tool account to optimise the indexing capabilities.
The Search Alliance will have a large impact on the US and Canadian markets, but is likely to have little impact in Australia, which is largely dominated by Google.Regarding paid search, Yahoo has announced that the transition will occur in the second half of 2011.
Better website images with Pixlr on Umbraco
Working with images is a common challenge for content editors - often editors want to work remotely from places they may not have image editors.
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Thursday, January 26, 2012
Time in Browser vs Time in Mobile Apps ? Is This You?
As the graph shows, as of June,people spent 74 minutes a day in Internet browsers, and 81 minutes per day in mobile apps. The number of minutes spent in apps nearly doubled from the previous year, from 43 to 81 minutes. . . . → Read More: Time in Browser vs Time in Mobile Apps – Is This You?
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Google and Me
It's been a long year and I've been lucky enough to work on some great website design projects. These designs have ranged from large group buying websites to policy and advocacy sites.
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Find the Best Freelance SEO (Search Engine Optimiser)
Search Engine Optimisation or SEO is a subject which to the majority of people is a very grey area. It’s a topic which has many different viewpoints on what is right and wrong, what Google looks for …
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How Social Media Marketing as well as SEO Are Inter Connected
How Social Media Marketing as well as SEO Are Inter Connected Article by Ruben Gross Those who are successful in internet marketing globe are those having the benefit and opportunities provided by both the search engine optimization methods and also the social media marketing otherwise called the SMM. Social media marketing utilize the folks since [...]
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Guide to Google Search Plus Your World for Individuals and Businesses
You may have heard about Google?s launch of Search Plus Your World last week, which sent spasms of outrage, delight and fear through the online marketing world. Or you may not have. Australian Google users aren?t yet affected by this controversial new update to Google?s search results, which is currently in the middle of a [...]
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The Professional SEO Pyramid
Many SEO’s argue about which sections of SEO are the most important, this is one of the best images to depict SEO I have seen, the graph made by Rand Fiskin the CEO of one of the worlds most reputable SEO companies SEO MOZ, He states the following sections are the most crucial for SEO…
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Why You Need to Get a Good Sydney Web Design Service for Your Website
If you?re thinking about setting up a website for your company the first and most crucial step is to get a Sydney web design company that can actually meet your needs and requirements. If this is the first time you?ve ever gotten a website done for yourself then you?ll definitely do well to get yourself [...]
SEM Manager Job, Sydney
AtomicSearch are looking for the Brightest Star in Search Engine Marketing.
e specific Optimisation and Proprietary Search Technology. What we are looking for is Australia?s best up and coming SEM manager with an intuitive love and understanding of all things online. We want you to passionately lead a portfolio of high-end clients who are genuinely great to work with but demand the best.To secure the role you have to:
This starring role offers genuine rewards including above average remuneration, bonus and incentives, two extra long weekends per year, scope to progress, grow further and help lead our future. Think this is you? Lets talk.
To apply please send your resume to j.dixon@atomicsearch.com.au
- Do you want to work on the best brands & accounts?
- Do you want to get paid more and rewarded for your talent?
- Do you want to work with the best international Search minds?
- Do you want an environment you?ll love working in?
e specific Optimisation and Proprietary Search Technology. What we are looking for is Australia?s best up and coming SEM manager with an intuitive love and understanding of all things online. We want you to passionately lead a portfolio of high-end clients who are genuinely great to work with but demand the best.To secure the role you have to:
- Be a born presenter, communicator and confident, natural manager
- Possess 18-36 months experience in Paid Search
- Totally understand the current and future direction Paid Search and Technology and the influences surrounding, affecting and working with it
- Have superior detail, organisational, analytical and strategic Search skills
- Believe in passionately striving to deliver on client expectations and goals
- Have an understanding of Brands and the wider Media and Marketing industry and Paid Searches role within that context
This starring role offers genuine rewards including above average remuneration, bonus and incentives, two extra long weekends per year, scope to progress, grow further and help lead our future. Think this is you? Lets talk.
To apply please send your resume to j.dixon@atomicsearch.com.au
Web & SEO Sales Professional ( BDM)
Freedom SEO is a fresh and fast growing SEO & Search Engine marketing firm based in Melbourne, which has a wealth of experienced team members, from all over the IT industry. Due to rapid growth and expansion plans, we are looking for an enthusiastic, ethical and professional web sales expert to join our team.This is a high profile role within our organisation, that enjoys an enviable reputation for excellence. This role is ideally suited to the ambitious BDM who strives for success. The successful applicant will have a proven track record in B2B sales. SEO (Search Engine Optimisation) experience will be highly regarded.Key Objectives & Responsibilities:? Create new leads through research and networking.
? Present sales proposals to potential clients.
? Ensure the highest level of customer service.
? Achieve sales targets, and encourage the growth of the business.
? Build, maint
ain and enhance relationships with new and existing customers.Key Attributes:? Experience in SEO, PPC, social media and other online marketing products.
? Good Phone manners and strong experience in cold calling businesses.
? A strong sales and customer service history in selling to SMEs.
? A proactive outlook.
? Account Management experience.
? Experience in managing a pipeline of high-end small to medium businesses from qualifying, prospecting and to contract signature.
? Experience in preparation of quotes, proposals, and presentations as required.
? Computer and internet savvy skills and should be familiar with MS Office applications.Remuneration will include $50K base + achievable and uncapped commissions. As the company is in the growth phase, there is great opportunity for career progression!To apply for this role submit or email your cv and cover letter to gordon.chong@freedomseo.com.a
u
? Present sales proposals to potential clients.
? Ensure the highest level of customer service.
? Achieve sales targets, and encourage the growth of the business.
? Build, maint
ain and enhance relationships with new and existing customers.Key Attributes:? Experience in SEO, PPC, social media and other online marketing products.
? Good Phone manners and strong experience in cold calling businesses.
? A strong sales and customer service history in selling to SMEs.
? A proactive outlook.
? Account Management experience.
? Experience in managing a pipeline of high-end small to medium businesses from qualifying, prospecting and to contract signature.
? Experience in preparation of quotes, proposals, and presentations as required.
? Computer and internet savvy skills and should be familiar with MS Office applications.Remuneration will include $50K base + achievable and uncapped commissions. As the company is in the growth phase, there is great opportunity for career progression!To apply for this role submit or email your cv and cover letter to gordon.chong@freedomseo.com.a
u
Wednesday, January 25, 2012
The Client Roles in SEO Success
The success (or failure) of a SEO project is very often entirely attributed to the SEO consultant or agency, however the client itself has a critical role to play in the outcome of a SEO project. SEO Results: A Shared Responsability between the Agency and the ClientOver the years, I have heard of projects stalling or not delivering the expected results partly because the client did not communicate correctly with the agency, did not play its expected role in the implementation or simply because it did not expect to have anything to do with the project.Do not get me wrong, I strongly believe that the SEO agency or consultant is the main warrant of a SEO project's success. The consultant has an expertise and that is why is being hired. The consultant needs to have skills, experience as he is the one, who do the researches, analysis and recommendations.
The consultant should also be a specialist in c
ommunicating effectively with the client whatever the client's personality. The consultant should be able to deal with client's request while pointing out the main priorities and tasks of the project to deliver the appropriate results.What I am trying to say, it that clients have an important role to play in the project outcome as they plays central roles at various dimensions of the project. In most case, they need to be pro-active and distribute resources effectively to ensure maximum results.Coordinating SEO ImplementationOne of the most important role of the client is the implementation of the SEO recommendations. In many projects, the SEO consultant is hired to provide analysis and recommendations on how to improve a client's website ra
nkings, but does not actually do the implementation. Most of the time, the implementation done by the client IT team or a third party provider.
The SEO Consultant plays a role in assisting the client with the implementation, however the client do need to allocate appropriate resources to make the correct implementation possible in a timely manner. Project Briefing & Information CirculationOften overlooked, but crucial is the initial client briefing. Although the consultant will do in-depth research on the project, nothing replace in-house knowledge. The client is the best to know its industry and business and should try to circulate this information as best as it can to the consultant. Very often approximate briefs jeopardise the SEO project effectiveness.On the same topic, it is likely that the SEO consultant will have questions, which will need answers. Late and approximative replies, often le
ads to project delays and confusion. Being available is therefore highly important to ensure that the SEO Consultant can work properly.
Coordinating Resources and InteractionsWhen the project involve different party such as 3rd party vendor or different departments within the client's company, it is crucial to insure appropriate communication, resources allocations and coordination. For many political and organisational reasons, SEO Consultants are often not in a position to contact other departments or 3rd party vendor directly. As a result the client should make sure that flow of communication is correct and that each party cooperate and can interact effectivelly.
As a summary, I hope this post will make sense to clients and SEO consutants. For the client to better understand how to work with a SEO Agency. For SEO consultants to remind that the client has an important role to play too and he/she should therefore be involved in the project. At the end of the day each party will benefit from an effective cooperation.
The consultant should also be a specialist in c
ommunicating effectively with the client whatever the client's personality. The consultant should be able to deal with client's request while pointing out the main priorities and tasks of the project to deliver the appropriate results.What I am trying to say, it that clients have an important role to play in the project outcome as they plays central roles at various dimensions of the project. In most case, they need to be pro-active and distribute resources effectively to ensure maximum results.Coordinating SEO ImplementationOne of the most important role of the client is the implementation of the SEO recommendations. In many projects, the SEO consultant is hired to provide analysis and recommendations on how to improve a client's website ra
nkings, but does not actually do the implementation. Most of the time, the implementation done by the client IT team or a third party provider.
The SEO Consultant plays a role in assisting the client with the implementation, however the client do need to allocate appropriate resources to make the correct implementation possible in a timely manner. Project Briefing & Information CirculationOften overlooked, but crucial is the initial client briefing. Although the consultant will do in-depth research on the project, nothing replace in-house knowledge. The client is the best to know its industry and business and should try to circulate this information as best as it can to the consultant. Very often approximate briefs jeopardise the SEO project effectiveness.On the same topic, it is likely that the SEO consultant will have questions, which will need answers. Late and approximative replies, often le
ads to project delays and confusion. Being available is therefore highly important to ensure that the SEO Consultant can work properly.
Coordinating Resources and InteractionsWhen the project involve different party such as 3rd party vendor or different departments within the client's company, it is crucial to insure appropriate communication, resources allocations and coordination. For many political and organisational reasons, SEO Consultants are often not in a position to contact other departments or 3rd party vendor directly. As a result the client should make sure that flow of communication is correct and that each party cooperate and can interact effectivelly.
As a summary, I hope this post will make sense to clients and SEO consutants. For the client to better understand how to work with a SEO Agency. For SEO consultants to remind that the client has an important role to play too and he/she should therefore be involved in the project. At the end of the day each party will benefit from an effective cooperation.
Poor Quality Content is a Google Ranking Killer
You spend a lot of valuable time and effort promoting your website; you have researched the top keywords, you have excellent Meta data, a sitemap, and robots.txt file, so why would you ever consider using poor or low quality content on your site to achieve high Google ranking? The most obvious and important ingredient is [...]
Choosing Between Agencies Offering Website Design in Sydney
Agencies that offer services for website design in Sydney aren?t hard to find. There are a dim a dozen whether you look online or whether you actually head on over to a physical location to find yourself a good web designer or web design agency. With the huge number of companies offering to fix up [...]
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Freelance Web Designer in Copenhagen
This is really just a self promotion post on the fact that i’m a freelance web and graphic designer living in Copenhagen and looking for more clients. Iv’e been here in Copenhagen for just over …
The Layman?s Guide to Link Building
Link building – it’s a massive part of SEO and your online marketing agency will no doubt throw the term around on a monthly basis. You know it’s important, but do you really understand how it works? While it is complicated, the good news is that Google’s algorithms treat links according to a set of [...]
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SEO Certification, Your Business, and Results
SEO Certification, Your Business, and Results Article by Roland P. The big question about SEO certification is does it do anything for your business? Small businesses and large businesses alike realize the importance of finding someone that is capable of either completing search engine optimization projects or offer SEO training to their staff. Without effective [...]
Facebook set to put Sponsored Stories in News Feed
Last Tuesday it was announced that Sponsored Stories on Facebook will be now be moved into user's News Feeds.
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Google Adwords: Review of Paused Ads
I have just received an email from Google Adwords notifying that paused ads in Google Adwords will be reviewed as part of the standard ad approval process from September 6th. If you do not advertise on Google Adwords, it probably does not mean much to you, but if you have been running campaign for some time, you would have experienced the frustration to deal with ad reviewing delays.
Even if in most case, the ads approval process is relatively fast, it is not uncommon (especially for video ads and banners) to have to wait for a couple of days before your ads are approved. This is especially true when you have to start a campaign on a specific day.. Such changes should therefore make any SEM campaign manager happy. According to Google, these changes should take place on September 6th.
Even if in most case, the ads approval process is relatively fast, it is not uncommon (especially for video ads and banners) to have to wait for a couple of days before your ads are approved. This is especially true when you have to start a campaign on a specific day.. Such changes should therefore make any SEM campaign manager happy. According to Google, these changes should take place on September 6th.
Time in Browser vs Time in Mobile Apps ? Is This You?
As the graph shows, as of June,people spent 74 minutes a day in Internet browsers, and 81 minutes per day in mobile apps. The number of minutes spent in apps nearly doubled from the previous year, from 43 to 81 minutes. . . . → Read More: Time in Browser vs Time in Mobile Apps – Is This You?
Do I Need a Mobile Friendly Website?
The below was originally posted on www.mobilemediamarketing.com.au With the marketing community trending towards the mobile channel for ways to target consumers, as a business owner or manager you must be wondering whether or not your business needs to head down this path as well. Is it worth investing time and money? What if it doesn’t [...]
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Choosing a Web Designer Sydney
If you are about to hire a web designer Sydney then you should give yourself a pat on the back. Plenty of people try to create their own websites, regardless of whether they rally know what they?re doing or not. If you want to make your business succeed then it?s important that you understand whether [...]
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Understanding Location & Language Targeting Options in Google Adwords
Recently I had the opportunity to work on a global paid search campaign targeting multiple languages and locations. Although languagelocation targeting in Google Adwords appears to be pretty simple, some aspects can be slighty more complex.
Location Targeting OptionsThe main criteria that Google uses to determine a user location, is the actual Google domain they use. For example someone search in Google.de, Google will assume that the user is more likely to want to see German ads rather an English ads.
However, Google also look additional parameters including search personalisation settings, user IP addresses and the actual search term. Based on the combination of all these, Google might decide to refine the ads it displays. ( Please note that mobile devices use different location targeting parameters)What is often misunderstood with location targeting, is that locally targeted ads wont always display to users physically located in a specific region.
For example someone in Australia searches on Google France for a plumber (plombier in French), the Australian user will be able to see the ads targeted to France, but not the Australian Ads
Another example, the same person in Australia, searches in Google France for the term 'Accommodation New York', the user is likely to see ads targeted at France, but also ads regionally targeted to New York, once again the Australia
n user is not likely to see Australian ads.When setting up a location targeted campaign, it is important to remember these details to be sure to understand the audience of your ads.Language Targeting OptionsTargeting becomes more and more interesting (and complex), when you bring languages into the equation. Google offers the option to target up to 40 languages, which is great. To target ads at specific languages, Google looks at the language of the Google interface.
If you are not sure, which language is your interface set to, you can see your interface language settings in the URL when you make a search. Look for the following parameter in the URL "&hl=en" - in this case it is set to English.Although it does not really apply to English speaking countries, this element need to be understood when looking at different languages as you might miss out on a large share of audience. For example, you are an Australian retailer and want to sell your product in Spain, you target your campaign at Spain as a country. If you only target your ads at Spain in English, your ads wont be displayed to all users searching in Google Spain with their browser set as Spanish! This is more than likely to reduce the reach of your campaign.Moreover if you want to use multi-language ads, it will be really important to set your campaigns properly to ensure optimum results. Best Pratices for Language and Location TargetingLets say your products are commonly searched in English and Spanish and you want to serve ads in Spanish to Spanish speakers and English ads to English speakers. First, you will need to set 2 campaigns targeting Spain as the location. The campaign using Spanish ads will have to target Spanish only and the campaign using English ads will have to target English only.
Wh
en someone searching in Google Spain with his interface set to Spanish, the Spanish ads will be displayed. If the interface is set to English, the user will see ads in English.
Now, it is also really important to look at the keywords as they will play a big role. If someone searches in English in Google Spain with a Spanish set as the language, the ads will only be displayed if the actual English keyword is integrated in the Spanish campaign targeting Spanish, so your Spainish campaign will need to include both English and Spanish keywords to reach any possible combination of language/locations.To summarise, for multi-language campaigns, it is strongly advised to target each country and language combination with a specific campaign, but do not forget your keywords. This will help to target global users with the correct language and therefore have a much stronger impact in terms of CTR. Obvioulsy local landing pages in the right language will also be required
to achieve better results
Tuesday, January 24, 2012
Do I Need a Mobile Friendly Website?
The below was originally posted on www.mobilemediamarketing.com.au With the marketing community trending towards the mobile channel for ways to target consumers, as a business owner or manager you must be wondering whether or not your business needs to head down this path as well. Is it worth investing time and money? What if it doesn’t [...]
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Inbound Marketing and SEO are in the Future of Online Marketing.
Inbound marketing is set to be one of the highest growth areas in online marketing in 2011 and beyond. Well you may ask what is Inbound Marketing? The following graph is a great representation of inbound marketing and the sections which represent Inbound Marketing - image cred: SEOMOZ 1. Blogging for your company – blogs…
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Freelance Web Designer in Copenhagen
This is really just a self promotion post on the fact that i’m a freelance web and graphic designer living in Copenhagen and looking for more clients. Iv’e been here in Copenhagen for just over …
search engine optimization search engine optimization company seo seo company google seo
Umbraco – Utilising uComponents for simpler search expressions
One of the good things I have come across while developing within the Umbraco environment was the uComponents add-on.
Web Design Sydney Essentials
If you decide to hire a web design Sydney service you must have an idea of what it is that you want to achieve first. Understanding what your company needs, or the direction it is going in will not only help you, but will also help the web designer and developer in figuring out what [...]
Android in Q1 2012
2012 will be another big year for mobile phones. Last year ended on a high with the release of Android v4.0 Ice Cream Sandwich and the Google phone, Samsung Galaxy Nexus.
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Web Design Sydney Essentials
If you decide to hire a web design Sydney service you must have an idea of what it is that you want to achieve first. Understanding what your company needs, or the direction it is going in will not only help you, but will also help the web designer and developer in figuring out what [...]
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Why HMV (and others) should stop making users register before checkout
When you make a customer register before their checkout, in many cases they abandon their sale. Unfortunately this is a lesson many retailers have yet to learn.
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Search Specialist | SEO and SEM | $65-75K Package
Do you want to work for a leading digital agency, helping clients achieve there search goals. About the role:Do you want to implement Search Engine Marketing (SEM) and Digital Marketing solutions including Pay Per Click Advertising (PPC), Search Engine Optimisation (SEO), Performance-Marketing and Social Media Strategies. Do you want to help clients achieve there commercial goals. If so an exciting permanent opportunity has come up for a talented SEO and SEM specialist to join the team. What you will need to be successful:PPC
Experience running Pay Per Click campaigns
Key word generation experience
PPC ad writing skills
Campaign Optimisation
Key word bidding experience
Campaign reporting experience
Client Presentation skillsSEO
SEO site audit skills including crawling audit
Client recommendation and presentation skills
SEO reporting
SEO tracking
Link building
Article submission
Task priorotisationIf you are up for the challenge then apply now or contact Ronan Mahon on 02 9346 5232
Experience running Pay Per Click campaigns
Key word generation experience
PPC ad writing skills
Campaign Optimisation
Key word bidding experience
Campaign reporting experience
Client Presentation skillsSEO
SEO site audit skills including crawling audit
Client recommendation and presentation skills
SEO reporting
SEO tracking
Link building
Article submission
Task priorotisationIf you are up for the challenge then apply now or contact Ronan Mahon on 02 9346 5232
Be Wary of Website Promotion Providers with Poor Google Ranking
Promoting your blog or website isn?t an easy task for those inexperienced in the technical art of search engine optimization, or online marketing, and many still don?t know how to tell the difference between competent marketing companies and program and those who should be avoided at all cost! Online marketing is certainly one of the [...]
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Stop Wasting Money On Failing Marketing Programs and Scams
If you have been involved in online promotion or marketing for any length of time, then I am sure you have seen one of those countless ads or emails that boast how they just made thousands of dollars without using Google, or by working from home in their spare time, or by the selling of [...]
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Monday, January 23, 2012
Facebook set to put Sponsored Stories in News Feed
Last Tuesday it was announced that Sponsored Stories on Facebook will be now be moved into user's News Feeds.
google seo seo for google seo services web seo search engine optimisation
Web Designer & Client Etiquette Guidelines
Like any relationship, a business relationship between a web designer and client need a certain amount of etiquette to survive. Each party needs to be polite, reasonable and tolerant to make the project a success. …
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Google Recipe Search Released in US and Japan
Recipe searches account for a large volume of searches in Google as food lovers and cooks tend to use the search engine as their main gateway to access recipes online. Recipes searches have also evolved over time. While searching for a specific recipe is still the most common way, many online users tend to look for recipes by typing specific ingredients.To provide a better answer to the changing food lovers needs, Google has recently released the "recipes view" feature ( US and Japan only) . Following the same concept used for book searches and product searches, Google offer the opportunity to filter the search index for food content only.Using the left hand side navigation, online users can choose to click on the recipes menu item, which will display food only content. To provide a better experience, Google also offer advanced search features allowing users to search based on calories, ingredients, cooking time.The recipes listings also display rich snippets providing even more information about the recipe including review from previous users, cooking time, ingredients and more straight in the search result pages.Such feature requires publishers to markup their content with microdata, but is more than likely to provide tremendous benefits in terms of exposure and click through rate.At this stage, the new feature has only been released in US and Japan, but is likely to be expanded to other countries when fully functional.
Using the left hand side navigation, online users can choose to click on the recipes menu item, which will display food only content. To provide a better experience, Google also offer advanced search features allowing users to search based on calories, ingredients, cooking time.The recipes listings also display rich snippets providing even more information about the recipe including review from previous users, cooking time, ingredients and more straight in the search result pages.Such feature requires publishers to markup their content with microdata, but is more than likely to provide tremendous benefits in terms of exposure and click through rate.At this stage, the new feature has only been released in US and Japan, but is likely to be expanded to other countries when fully functional.
Stop Wasting Money On Failing Marketing Programs and Scams
If you have been involved in online promotion or marketing for any length of time, then I am sure you have seen one of those countless ads or emails that boast how they just made thousands of dollars without using Google, or by working from home in their spare time, or by the selling of [...]
Google Caffeine: Towards a Fresher Google Index
Back in December 2009, we wrote a post on the issues that Google faced with real-time search. At this time the integraton of real-time search and especially Twitter updates in Google's search engine result pages showed some weaknesses.Since then, things have changed and Google has reviewed its way of indexing documents and build a completely new search index called Google Caffeine. On July 8th, Google has officially announced and explained the Google Caffeine.
What is new with CaffeineThe orginal Google search index was built some time ago, when the Internet was much smaller and very different. In the last couple of years and even months, the content on the internet has increased dramatically and the need for instantaneous
and fresh information has put a lot of pressure on the Google search index resulting in large delays to display the latest information.The 'old' Google search index was build around layers. Each layer was updated at different rates (some layers were updated more frequently than others for example for Google News), but the main layer or main index required to crawl a very large amount of web pages to be fully updated. This process could take up to 30 days to integrate newly created pages in its index.
Although Google does not give a lot of information on what it is radiacally different, Caffeine appears to have higher crawling capabilities. The crawling process has also been reviewed. Rather than crawling the entire web at once, Caffeine crawls smaller portions and update the index on constant basis, which would improve the freshness of information.At this stage, it is still early days to see the difference and measure the real effect of the changes.Update:
After having published a few posts since the Google Caffeine release, I have noticed that most of my posts were indexed in the next 30 mins after the post has been published. Not sure if it is because we use Blogger, but it seems to be working quite well so far!
What is new with CaffeineThe orginal Google search index was built some time ago, when the Internet was much smaller and very different. In the last couple of years and even months, the content on the internet has increased dramatically and the need for instantaneous
and fresh information has put a lot of pressure on the Google search index resulting in large delays to display the latest information.The 'old' Google search index was build around layers. Each layer was updated at different rates (some layers were updated more frequently than others for example for Google News), but the main layer or main index required to crawl a very large amount of web pages to be fully updated. This process could take up to 30 days to integrate newly created pages in its index.
Although Google does not give a lot of information on what it is radiacally different, Caffeine appears to have higher crawling capabilities. The crawling process has also been reviewed. Rather than crawling the entire web at once, Caffeine crawls smaller portions and update the index on constant basis, which would improve the freshness of information.At this stage, it is still early days to see the difference and measure the real effect of the changes.Update:After having published a few posts since the Google Caffeine release, I have noticed that most of my posts were indexed in the next 30 mins after the post has been published. Not sure if it is because we use Blogger, but it seems to be working quite well so far!
Do I Need a Mobile Friendly Website?
The below was originally posted on www.mobilemediamarketing.com.au With the marketing community trending towards the mobile channel for ways to target consumers, as a business owner or manager you must be wondering whether or not your business needs to head down this path as well. Is it worth investing time and money? What if it doesn’t [...]
google seo seo for google seo services web seo search engine optimisation
Google Officially Launched Product Search for Australia
After a long waiting period, Google has finally released Google Product Search, which is essentially a search engine index dedicated to products.
We have described the product in a previous post. If you want to access Google Product Search, look on the left hand side of your Google search result page and you will find a yellow icon labelled shopping!If you are a merchant and want to set this up, you will need to register to Google Merchant Center and submit your feed.
We have described the product in a previous post. If you want to access Google Product Search, look on the left hand side of your Google search result page and you will find a yellow icon labelled shopping!If you are a merchant and want to set this up, you will need to register to Google Merchant Center and submit your feed.
Backup Creator WP Plugin Review
Wow, I just bought and used this amazing Backup Creator WordPress plug-in and you should too!
Check out this 7 minute video where I demo exactly how the Backup Creator plugin works live!
Click here to view the embedded video.
I’ve created this video to explain one reason why, but imagine being able . . . → Read More: Backup Creator WP Plugin Review
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Web Designers ? Charge What You?re Worth
After being a web designer for almost 10 years now I feel I need to give back a useful piece of advice which may help other web designers out there with a problem that comes …
Professional SEO ? Google Instant
Is your business ready for Google Instant? Have you been advised to target long tail keywords by an SEO company? Well it is time to update your SEO Strategy to cater for Google Instant with more emphasis now placed on head terms. SEO firms should be advising to target mid to high traffic terms. For
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Sunday, January 22, 2012
How The Web Will Look In 2012
As we come to the end of another year of amazing internet advancements we cast our eyes forward to what the web of 2012 might look like.
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