The Many Digital Media Job Titles

Having worked in the Digital Arena for the last ten years, I have a pretty thorough knowledge of the different professions in the industry. However, I seem to be coming across more and more job …

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Writing Copy for the Web

Just because you have an amazing website design and beautiful imagery doesn’t mean your web site is perfect, as we like to say, Copy is King. I have just finished up a very detailed document for our clients on writing great copy for the web, here is a summary. The main guidelines for writing for [...]

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Reverse Whois Report Support Q&A Part II

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DailyChanges.com Gets a Refresh!

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Yahoo's Organic Search Results Powered by Microsoft Bing in Australia

Back in August 2010, Yahoo and Microsoft announced a search alliance to use the Microsoft technology to power Yahoo's organic search results.
On January 15th, Yahoo and Microsoft announced that the search transition between Yahoo7 and Microsoft Bing has been successfully completed in Australia as well as in 2 other markets.

According to Yahoo:

The Yahoo! and Microsoft Search Alliance team has reached yet another important milestone today. As planned, we are moving fo rward with the global transition of certain Yahoo! Search back-end functions to Microsoft?s search platform, and have just completed this process for organic search in Australia, Brazil and Mexico. This news is another step forward for the Yahoo! and Microsoft Search Alliance as we continue our efforts for a quality transition with our worldwide advertisers and partners.

Although the transition should be seemless, Yahoo has advised to double check your rankings and set up a Bing Webmaster Tool account to optimise the indexing capabilities.
The Search Alliance will have a large impact on the US and Canadian markets, but is likely to have little impact in Australia, which is largely dominated by Google.

Regarding paid search, Yahoo has announced that the transition will occur in the second half of 2011.

Not getting interviews? Here?re some tips on working with a recruiter

The first thing to understand is that recruiters are usually working very quickly. We have to deal with hundreds of people and CVs every week. This means there isn?t really a lot of time to pick apart your CV in great detail. You need to make a strong impression, fast.

Even if you?re dealing direct with an employer this holds true. A hiring manager is trying to do their day job while taking time out to read 10+ CVs. Studies show you?ve got less than 30 seconds to get your message across or the person reading your CV is gone and onto the next one.

So what can you do?

When applying for jobs

1. Ask yourself, can you honestly do this job? It?s important to think before applying ? if you apply for too many jobs you?re not quite ready for, chances are people will notice and not take you seriously for the jobs you can do.

2. If you can do the job, why? Don?t send a generic cover letter, send a cover letter that passionately explains why you are right for the role. Point out where you have relevant experience that the ad says you must have. So many people miss out on jobs because they have not shown evidence of why and where they have gained the relevant experience.

3. Your CV must show relevant experience that is asked for in the ad / job description. Check your CV to make sure it says you?re an obvious choice for the role. Highlight your relevant experience, make i t prominent (ideally first page!).

4. Put at least 3 key achievements in your CV for each job. Doing the job is one thing, measurable results are something else entirely! Stand out from the crowd with what you?ve achieved.

To attract headhunting calls

1. You have to market yourself ? it?s no longer about who you know, it?s about who knows you!

2. There?s a variety of great online resources (like Linkedin) that help you do this. Make sure you have an online profile(s) that?s easy to find and keep it up to date.

3. Even if you?re not actively looking for a job, it?s always worth understanding what the market is doing and building relationships you can leverage at a later date. As they say, you create your own luck!

You can find me in the following locations:

Email: shai@xpand.com.au

Phone: 03 8637 7316

Twitter: http://twitter.com/shairoitman

LinkedIn: http://www.linkedin.com/in/shairoitman

Samsung Galaxy S2 is one of the cheapest mobile phone in the market.

Samsung Galaxy S2 is one of the cheapest mobile phone in the market. Article by John Brown Samsung Galaxy S2 SIM Free comes with lots of lovely & distinct features & facilities, which appeals to its users. Some additional features too, improve the quality of the it. Thus, with the help of the marvellous camera, [...]

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How Does a Freelance Web Designer Find Work?

Finding work is a obviously a big part of being a freelance web designer. It’s something you always need to be aware of and have techniques in place to make sure you have a steady …

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Choice

CHOICE Magazine's Food For Kids website helps parents understand the food they feed their kids, supported through powerful Web 2.0 comparison, contribution and sharing website tools.

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Poor Marketing Promotion Planning Means Failure

Managing your online marketing promotion campaign requires careful planning to ensure every facet of your marketing plan is performing well and your promotion content is always fresh and written to reach your intended marketing audience; poor planning is never an option if you intent to be successful, when you know that poor planning is the [...]

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You do this and expect the best social media marketing campaign? STUPID

You do this and expect the best social media marketing campaign? STUPID Article by socialfactory.net Social media marketing campaigns are being preferred over traditional marketing styles and they are being adopted by all major multinationals and giant corporations whilst small business owners can only invest on this because they don’t have enough money for offline [...]

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Google Recipe Search Released in US and Japan

Recipe searches account for a large volume of searches in Google as food lovers and cooks tend to use the search engine as their main gateway to access recipes online. Recipes searches have also evolved over time. While searching for a specific recipe is still the most common way, many online users tend to look for recipes by typing specific ingredients.

To provide a better answer to the changing food lovers needs, Google has recently released the "recipes view" feature ( US and Japan only) . Following the same concept used for book searches and product searches, Google offer the opportunity to filter the search index for food content only.

Using the left hand side navigation, online users can choose to click on the recipes menu item, which will display food only content. To provide a better experience, Google also offer advanced search features allowing users to search based on calories, ingredients, cooking time.

The recipes listings also display rich snippets providing even more information about the recipe including review from previous users, cooking time, ingredients and more straight in the search result pages.

Such feature requires publishers to markup their content with microdata, but is more than likely to provide tremendous benefits in terms of exposure and click through rate.

At this stage, the new feature has only been released in US and Japan, but is likely to be expanded to other countries when fully functional.

Central Coast SEO ? The Big Click Way

This is a shameless plug, but I would like to tell you about an important service Big Click Studios (My Business) offers on the Central Coast. SEO or Search Engine Optimisation… SEO is a major …

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Not getting interviews? Here?re some tips on working with a recruiter

The first thing to understand is that recruiters are usually working very quickly. We have to deal with hundreds of people and CVs every week. This means there isn?t really a lot of time to pick apart your CV in great detail. You need to make a strong impression, fast.

Even if you?re dealing direct with an employer this holds true. A hiring manager is trying to do their day job while taking time out to read 10+ CVs. Studies show you?ve got less than 30 seconds to get your message across or the person reading your CV is gone and onto the next one.

So what can you do?

When applying for jobs

1. Ask yourself, can you honestly do this job? It?s important to think before applying ? if you apply for too many jobs you?re not quite ready for, chances are people will notice and not take you seriously for the jobs you can do.

2. If you can do the job, why? Don?t send a generic cover letter, send a cover letter that passionately explains why you are right for the role. Point out where you have relevant experience that the ad says you must have. So many people miss out on jobs because they have not shown evidence of why and where they have gained the relevant experience.

3. Your CV must show relevant experience that is asked for in the ad / job description. Check your CV to make sure it says you?re an obvious choice for the role. Highlight your relevant experience, make i t prominent (ideally first page!).

4. Put at least 3 key achievements in your CV for each job. Doing the job is one thing, measurable results are something else entirely! Stand out from the crowd with what you?ve achieved.

To attract headhunting calls

1. You have to market yourself ? it?s no longer about who you know, it?s about who knows you!

2. There?s a variety of great online resources (like Linkedin) that help you do this. Make sure you have an online profile(s) that?s easy to find and keep it up to date.

3. Even if you?re not actively looking for a job, it?s always worth understanding what the market is doing and building relationships you can leverage at a later date. As they say, you create your own luck!

You can find me in the following locations:

Email: shai@xpand.com.au

Phone: 03 8637 7316

Twitter: http://twitter.com/shairoitman

LinkedIn: http://www.linkedin.com/in/shairoitman

Web Design Denmark ? Danish Web Design Style

As I am soon to be based and working as a freelance web designer in Copenhagen, Denmark I have recently been doing a lot of research on Danish web design to bring myself up to …

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Search Specialist | SEO and SEM | $65-75K Package

Do you want to work for a leading digital agency, helping clients achieve there search goals.

About the role:

Do you want to implement Search Engine Marketing (SEM) and Digital Marketing solutions including Pay Per Click Advertising (PPC), Search Engine Optimisation (SEO), Performance-Marketing and Social Media Strategies. Do you want to help clients achieve there commercial goals. If so an exciting permanent opportunity has come up for a talented SEO and SEM specialist to join the team.

What you will need to be successful:

PPC
Experience running Pay Per Click campaigns
Key word generation experience
PPC ad writing skills
Campaign Optimisation
Key word bidding experience
Campaign reporting experience
Client Presentation skills

SEO
SEO site audit skills including crawling audit
Client recommendation and presentation skills
SEO reporting
SEO tracking
Link building
Article submission
Task priorotisation

If you are up for the challenge then apply now or contact Ronan Mahon on 02 9346 5232

Perisher Accommodation Partner

Shifted Pixels has just taken on some Search Engine Optimisation work with Deane’s Management which offers a wide variety of Perisher Accommodation right in the heart of the snowfields. They offer three different accommodation options from budget student accommodation to luxury private chalets the perfect On Snow Accommodation for any winter holiday. As we are [...]

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When is the Next Google PageRank Update?

What is PageRank? One of Google’s commonly used metrics is PageRank. If you’re in the web design or online industry you would have heard about it in some way or another. PageRank is the name …

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The Cure for Creative Block

Creative Block is something most of us have experienced. Whether you’re a writer, designer or artist, most creative people have hit the wall and not been able to go any further. In this article, I’ll refer to …

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The Cure for Creative Block

Creative Block is something most of us have experienced. Whether you’re a writer, designer or artist, most creative people have hit the wall and not been able to go any further. In this article, I’ll refer to …

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Toshiba

Wiliam used microsite technology to preserve Toshiba's valuable branding and look and feel whilst advantaging marketing benefits of the Gadget Guy consumer review website.

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Smart Wired House

Smartwired® uses exciting technologies for the home to realise that which was once just science fiction. Wiliam provided equally exciting Web technology to communicate the benefits of Smart Wiringâ"¢.

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SEO ? How To SEO Your Website

SEO – How To SEO Your Website Article by Cheow Yu Yuan SEO or Search Engine Optimization is the process of building a website that is technically suitable for search engines to read and index it. With a website that is technically suitable for indexing, it will rank higher on search engine result pages for [...]

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SEO Professional Sydney James Norquay

Welcome to SEO Professional Sydney. This is a blog run by James Norquay a well known SEO professional from Sydney Australia. James has over 6 years experience in SEO for numerous global companies in Australia. James has worked for two of the largest global agencies in Sydney on a senior level. He also has experience

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Toshiba

Wiliam used microsite technology to preserve Toshiba's valuable branding and look and feel whilst advantaging marketing benefits of the Gadget Guy consumer review website.

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Be a Social Media Pro! ?Thou shalt not treat Social Media as conventional Public Relations?

Be a Social Media Pro! “Thou shalt not treat Social Media as conventional Public Relations” Article by Alice shown In the recent times, Social Media has gone abuzz among entrepreneurs with its novel approach and business promotion tactics. Sound PR activities have been influential measures to reach out to the masses. The costs incurred for [...]

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Google Slaps 11.8% of Sites on the Web

"During this week, Google announced a significant algorithm-update which aims to increase quality in Google?s search results. . . . → Read More: Google Slaps 11.8% of Sites on the Web

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Fun Friday: Win These DomainTools Binoculars!

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The Cure for Creative Block

Creative Block is something most of us have experienced. Whether you’re a writer, designer or artist, most creative people have hit the wall and not been able to go any further. In this article, I’ll refer to …

google seo seo for google seo services web seo search engine optimisation

No Follow Links & PageRank Sculpting

Matt Cutts, who works for the Google Search Quality group and specializes in search engine optimisation, recently published a video where he speaks about PageRank sculpting. He spoke specifically about the practice of annotating hyperlinks to non-essential pages, such as a privacy policy, with the rel=nofollow attribute. Many people subscribe to the belief that this positively influences the PageRank of essential pages.

When Matt Cutts said that it was NOT an influence, it shattered many people?s PageRank sculpting theories and practices. Therefore, this was an assertion that required testing and the tests did indeed show that the addition of the nofollow tag did not affect the PageRank of other subpages. However, it was unclear if this was because it had no effect at all or because the effect was not large enough to increase the PageRank to the next highest whole number, e.g. 4.75.

Another observation made during testing was that 10 hyperlinks linking f
rom the home page would reduce the subpage PageRank by one, e.g. PR5 to PR4. If there were 100 hyperlinks on the home page, using the nofollow tag reduced subpage PageRank from PR5 to PR2 or PR3. This contradicted the common interpretation of what Matt Cutts had said.

It was clear that blocking a hyperlink does have some affect on the PageRank value of other subpages. Moreover, this makes sense because otherwise we could infer that an unlimited number of hyperlinks would produce the same PageRank value. This is of course untrue. It would be interesting to hear Matt Cutts explain this matter in more detail.

Furthermore, testing resulted in the conclusion the hyperlinks tagged nofollow remain discoverable. Google follows these ?nofollow? links but does not factor them in to the PageRank value. So rather than ?no follow?, it would be more appropriate to call them ?no vote?.

In addition, it is important to keep in mind that there are countless ot
her factors involved, many of them impossible to quantify from our en
d. In addition to PageRank, Google uses on-site positioning, navigation depth, and off-site elements, such as link and contextual references. This makes the task of testing PageRank all the more difficult.

In conclusion, the testing led us to the belief that a webmaster can better spend their time generating content or working out a link deal. Constructing a nofollow structure may not be a waste of time but it is clearly not as valuable.

This post is provided by Dejan from Dejan SEO, a search engine optimisation company specialising in advanced link building techniques.

Senior Information Architect / Usability Expert

Wiliam is looking to recruit an experienced Information Architect to take on the challenging role of ensuring their clients achieve the best solution to their business objectives and users' needs.

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Marketing Promotion With a Freelance Writer

There are many ways to promote your business website online, but using a freelance writer to publish promotion articles for your business is by far the most effective marketing strategy for driving traffic while building authority and reputation on Google for your business offerings. The key to making sales online requires relevant content that is [...]

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Google Search Feature: Reading Level

Google recently moved the powerful search feature Reading Level from the Advanced Search section to the Sidebar, making it more accessible to users.
So what is it, exactly? Reading Level allows you to break down the search results for a particular search query into three categories: Basic, Intermediate and Advanced. It also shows you the percentage of results that are allocated to each category. 

From [...]

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Image animation performance HTML 5 canvas vs HTML 4

In a recent project I had to animate a lot of images simultaneously (up to 700) and went looking for the best solution: HTML 5 + canvas or HTML 4 + css. It wasn't that easy to find anything on canvas and I soon found out why.

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Post-Panda Test Results ? To Back-Link Or Not to Back-Link?

So I?ve come across some post-panda testing results related to back-linking and the effect it seems to now be having post-Panda SERPs. . . . → Read More: Post-Panda Test Results – To Back-Link Or Not to Back-Link?

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Ecommerce Sites That Suck

I recently bought some LED light bulbs from an ecommerce site in the UK and had the single most painful online shopping experience of my life!

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Google Analytics: What Does Direct Traffic Really Means

When it comes to classify the incoming traffic to a website, Google Analytics currently uses 4 default categories:

The search engines and referring sites are rather self-explanatory, however the direct traffic and others categories can be somehow confusing. In today's post will be focusing solely on Direct Traffic.

What is Direct Traffic

According to Google, incoming traffic is classified as Direct Traffic when someone:

- Typed your URL directly in their web browser and reach your website.
- Bookmarked your website and clicked on a bookmark to reach your website.

Google's definition is exact, but is rather simplified. Such short cut has contributed to a common misconception of direct traffic visits leading to misleading interpretations of analytics data. In many cases, Direct traffic is much more than just bookmarked and URL-typed visits.

Google Analytics classify traffic as Direct when a user session has been started without a referrer being passed by the user browser. All this means that a direct visit is not ONLY a bookmarked or URL-tpyed visit.

What Does Google Analytics Classifies as Direct Traffic

Based on the complete definition, the Direct Traffic bucket is often filled wit
h a large array of visitors.

In reality direct traffic inc
ludes:

- URL-typed visits

- Visits from Bookmarks

- Visits coming from an email signature. If someone clicks on a website link in a email signature in Outlook, no referrer will be passed to the user browser and this visit will be attributed to direct.

- Visits coming from an untagged email campaign. When someone clicks on an untagged link (link which does not include a Google Analytics tag) from in their email client (Outlook, Lotus Notes or Thunderbird), no referrer will be passed and the visit will be classified as direct. This is actually one of the most common cause of spikes in direct traffic. It is therefore very important to correctly tag email campaigns.
Note: This only applies to email clients. If someone clicks on a link from a Webmail (Hotmail, Gmail, Yahoo), the visit will be classified in Referring traffic.

- Visits from Shortened URLs in Facebook, Twitter or Soc
ial Media. The shortened URLs do not pass referrers, so all your traffic coming from your shortened Twitter updates will be classified as Direct. To ensure it is classified in the right bucket, make sure you tag your URLs.

- Visits coming from a Document (Word, Excel)

- Visits from a user in a secured environment or intranet, where the Firewall or Proxy strips the referrer leading to the referrer not being passed.

- Visits from Mobile Ads. As outlined by Avinash Kaushik, untagged mobile ads link will be classified as Direct.

- Visits from a Page of your website missing the Google Analytics tag. If someone clicks on a link from a page of your website,which does not have the Google Analytics tracking code, the visit will be reported as direct. It is therefore quite important to ensure that GA tracking code is added any new pa
ge you might create.

- Visits coming from a link on a HTTP
S page pointing to a HTTP page or on a HTTP page pointing to a HTTPS page. For security reason, the referrer is not passed on this type of links and therefore the visit will be categorised as direct. A quick fix is to ensure that your URL are tagged correctly.

- Visit from someone, who has modified its browser configuration to avoid passing the referrer ( not so common).

- Visits from links encoded in Javascript. For some browsers (IE), links encoded in Javascript will not pass the referrer and therefore be classified as direct traffic. Some display networks use this type of links, so it is advised to always use tagged URLs to avoid bad surprises.

- Visits from unproperly coded Redirects. 301 Permanent Redirects usually pass the referrer information so your traffic will be classified correctly, however in some cases, 302 Temporary redirects can lead to visits being classified as direct traffic.

Note: Quite logically, untagged paid s
earch campaigns usually do not end up in Direct traffic but in the search engine bucket. it is however important to tag paid search campaign correctly

Obviously there are a few more cases, when Google classifies traffic as direct, but this list should outline the most common cases.

As you can see, Direct Traffic is much more than just people typing your URL or bookmark generated visits. Keeping this in mind can be really useful when it comes to analyse your data and understand the different trends in direct traffic.
In most case a spike in Direct Traffic is the result of an incorrect implementation of URL tagging (email campaign), so to keep a 'clean' direct traffic is is extremley important to tag your URL correctly

Google Search Feature: Reading Level

Google recently moved the powerful search feature Reading Level from the Advanced Search section to the Sidebar, making it more accessible to users.
So what is it, exactly? Reading Level allows you to break down the search results for a particular search query into three categories: Basic, Intermediate and Advanced. It also shows you the percentage of results that are allocated to each category. 

From [...]

seo services web seo search engine optimisation search engine optimisation company search engine optimization

Image animation performance HTML 5 canvas vs HTML 4

In a recent project I had to animate a lot of images simultaneously (up to 700) and went looking for the best solution: HTML 5 + canvas or HTML 4 + css. It wasn't that easy to find anything on canvas and I soon found out why.

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Why Proper SEO Is Not As Cheap As It Used To Be

From time to time we receive questions about why the cost of SEO has increased compared to 6 years ago. Or why they should come to a company like ours when they can engage in a cheap outsourced SEO solution in India that charges less than a 4gb iPod Shuffle per month. Little do they know the [...]

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5 Useful SEO Tools

When choosing a SEO tool, it is important to know exactly what you really need. If you look around in Google, you will find a vast amount of tools performing a lot of functions, but very often you wont need half of them.

After reviewing and using some SEO packages (all in one), I realised that ,in most cases, I did not use all the functionalities, or some functionalities were quite weak so the investment was not always worth it. Instead of using one SEO package, I found more useful and often cheaper to use different t
ools.

The tools listed below are some of the ones, I use most.Obvioulsy it is a personal opinion and not an exahustive list.

OpenSite Explorer by SEOMOZ

OpenSite Explorer has recently been released by SEOMOZ. It is essentially a backlink analysis tool. OpenSite Explorer can be used for free, but it offers a lot more functionalities when you have a membership with SEOMOZ.

OpenSite Explorer is similar to Yahoo Site Explorer, but with a lot more features. You can analyse the backlinks of your site or any competitors websites and obtain information about the domains linking to them and the anchor text they use.
In my opinion, it is one of the best tool for link building research.

Advanced Web Ranking by Caphyon

Advanced Web Ranking is es
sentially a ranking monitoring software. It does the painful job of m
easuring the results of your SEO activities. I have personally reviewed a few and this one have provided the most accurate results. Advanced Web Ranking allows to measure the progress of rankings over time and see the evolution over a period of time.
Advanced Web Ranking is not free (unfortunately). The standard version comes at $99, but I have found the Professional edition ($199) the best.

FireBug for Firefox

Firebug is one of the most popular web development plugin for Firefox. While it is more a web development tool, I have found it very useful to inspect the HTML code of a page without having to go through the page source every time. The inspect function let you view the code directly on the webpage. You can therefore find any on-page optimisation weaknesses ( missing Heading tags).

Web Bug by Aman

Web Bug is a free software, which allows to view the server response for a web page. Obvioulsy this a kind of geeky tool with very limited use, but I do use it frequently when I perform website audits. Web Bug will be quite useful to highlight redirects and server response issues, which might affect the optimisation of a site.

SEO Quake for Firefox
SEO Quake is a nice Firefox extension, which summarise some SEO parameters ( PageRank, age of the site, etc...) while browsing on a site. While the data is limited, the toolbar is quite useful to quickly scan and evaluate the value of a website. Another useful plugin providing pretty much the fuctionality is SEO for Firefox, so feel free to compare and choose the one you prefer.

As I said earlier, this
is a personal and non exhaustive list. I would be really interested to know the tools you really like and use on regular basis

Smart Wired House

Smartwired® uses exciting technologies for the home to realise that which was once just science fiction. Wiliam provided equally exciting Web technology to communicate the benefits of Smart Wiringâ"¢.

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DomainTools INTA Recap

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Social Media Marketing Agency

Social Media Marketing Agency Article by Brad Smith You all are very well aware of the relevance and growing importance and popularity of Social Media Marketing. It is really very powerful and as well as profitable. With the Internet arising into an ever-more supreme force for both the Business and the consumer, in today’s world [...]

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IDN Domains + Symbol Domains 101 (Update!)

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The Professional SEO Pyramid

Many SEO’s argue about which sections of SEO are the most important, this is one of the best images to depict SEO I have seen, the graph made by Rand Fiskin the CEO of one of the worlds most reputable SEO companies SEO MOZ, He states the following sections are the most crucial for SEO

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Toshiba

Wiliam used microsite technology to preserve Toshiba's valuable branding and look and feel whilst advantaging marketing benefits of the Gadget Guy consumer review website.

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Working with a Virtual Assistant for Social Media Marketing

Working with a Virtual Assistant for Social Media Marketing Article by Hilary Brooks There can be little doubt that the advent of social networking stands as a truly revolutionary way to reach new consumers. Few ideas have transformed marketing as quickly or as profoundly as social media and social marketing. If you are looking to [...]

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How Important Is It To Optimize Your Images? I Have Proof?

99% of websites I conduct and SEO Audit on will not have optimized images. Why? . . . → Read More: How Important Is It To Optimize Your Images? I Have Proof?

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Facebook New Zealand User Statistics & Demographics 2010

Back in August 2009, we wrote a post on the Facebook user statistics in Australia. Over the months, this post has generated a lot of interest.

While a small market, we thought it would be valuable to provide the same type of data for the New Zealand market.

Facebook in New Zealand

Looking at the growth of the most popular social media webistes from 2007 to 2009 (Hitwise 2009), Facebook has recorded the highest growth of all social media sites. On the other hand, Bebo and MySpace has lost a large share of audience most likely to Facebook.

Based on a study on the Internet in New Zealand conducted in 2009 by the AUT University, Facebook is by far the site that New Zealanders use more often (75% of all respondents)

Facebook Statistics & Demographics- New Zealand

According to CheckFacebook.com, there are 1,675,540 Facebook in New Zealand, which represents around 49.87% of the overall online population. Compared to Australia (55.6%) and the US (57%), Facebook has a slightly lower penetration.

While representing only 0.36% of the global Facebook population, targeting New Zealand Facebook users offer great oppotunities for companies looking at generating brand awareness or selling products locally.

In terms of demographics, the New Zealand population is dominated by womens with 56.4% of the entire population. In proportion, the New Zealand population is more feminine than in Australia (54.3%).

The largest age group is the 18 - 24 years old (24.7%) followed closely by the 25 -34 years old (24.5%). Interestingly the 35 + represent 36.8% of the overall New Zealand population including 19.6% of 45+ users.
Compared to Australia, the New Zealand Facebook popul
ation has a larger proportion of 45+ users (NZ: 19.6% AU: 17.1%).

Facebook New Zealand User Statistics & Demographics 2010

Back in August 2009, we wrote a post on the Facebook user statistics in Australia. Over the months, this post has generated a lot of interest.

While a small market, we thought it would be valuable to provide the same type of data for the New Zealand market.

Facebook in New Zealand

Looking at the growth of the most popular social media webistes from 2007 to 2009 (Hitwise 2009), Facebook has recorded the highest growth of all social media sites. On the other hand, Bebo and MySpace has lost a large share of audience most likely to Facebook.

Based on a study on the Internet in New Zealand conducted in 2009 by the AUT University, Facebook is by far the site that New Zealanders use more often (75% of all respondents)

Facebook Statistics & Demographics- New Zealand

According to CheckFacebook.com, there are 1,675,540 Facebook in New Zealand, which represents around 49.87% of the overall online population. Compared to Australia (55.6%) and the US (57%), Facebook has a slightly lower penetration.

While representing only 0.36% of the global Facebook population, targeting New Zealand Facebook users offer great oppotunities for companies looking at generating brand awareness or selling products locally.

In terms of demographics, the New Zealand population is dominated by womens with 56.4% of the entire population. In proportion, the New Zealand population is more feminine than in Australia (54.3%).

The largest age group is the 18 - 24 years old (24.7%) followed closely by the 25 -34 years old (24.5%). Interestingly the 35 + represent 36.8% of the overall New Zealand population including 19.6% of 45+ users.
Compared to Australia, the New Zealand Facebook popul
ation has a larger proportion of 45+ users (NZ: 19.6% AU: 17.1%).

Facebook New Zealand User Statistics & Demographics 2010

Back in August 2009, we wrote a post on the Facebook user statistics in Australia. Over the months, this post has generated a lot of interest.

While a small market, we thought it would be valuable to provide the same type of data for the New Zealand market.

Facebook in New Zealand

Looking at the growth of the most popular social media webistes from 2007 to 2009 (Hitwise 2009), Facebook has recorded the highest growth of all social media sites. On the other hand, Bebo and MySpace has lost a large share of audience most likely to Facebook.

Based on a study on the Internet in New Zealand conducted in 2009 by the AUT University, Facebook is by far the site that New Zealanders use more often (75% of all respondents)

Facebook Statistics & Demographics- New Zealand

According to CheckFacebook.com, there are 1,675,540 Facebook in New Zealand, which represents around 49.87% of the overall online population. Compared to Australia (55.6%) and the US (57%), Facebook has a slightly lower penetration.

While representing only 0.36% of the global Facebook population, targeting New Zealand Facebook users offer great oppotunities for companies looking at generating brand awareness or selling products locally.

In terms of demographics, the New Zealand population is dominated by womens with 56.4% of the entire population. In proportion, the New Zealand population is more feminine than in Australia (54.3%).

The largest age group is the 18 - 24 years old (24.7%) followed closely by the 25 -34 years old (24.5%). Interestingly the 35 + represent 36.8% of the overall New Zealand population including 19.6% of 45+ users.
Compared to Australia, the New Zealand Facebook popul
ation has a larger proportion of 45+ users (NZ: 19.6% AU: 17.1%).

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SMX Advanced – Search Marketing Expo June 7-8 Recap

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Something that many people might not know is the changing environment of [...]

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Google Analytics: What Does Direct Traffic Really Means

When it comes to classify the incoming traffic to a website, Google Analytics currently uses 4 default categories:

The search engines and referring sites are rather self-explanatory, however the direct traffic and others categories can be somehow confusing. In today's post will be focusing solely on Direct Traffic.

What is Direct Traffic

According to Google, incoming traffic is classified as Direct Traffic when someone:

- Typed your URL directly in their web browser and reach your website.
- Bookmarked your website and clicked on a bookmark to reach your website.

Google's definition is exact, but is rather simplified. Such short cut has contributed to a common misconception of direct traffic visits leading to misleading interpretations of analytics data. In many cases, Direct traffic is much more than just bookmarked and URL-typed visits.

Google Analytics classify traffic as Direct when a user session has been started without a referrer being passed by the user browser. All this means that a direct visit is not ONLY a bookmarked or URL-tpyed visit.

What Does Google Analytics Classifies as Direct Traffic

Based on the complete definition, the Direct Traffic bucket is often filled wit
h a large array of visitors.

In reality direct traffic inc
ludes:

- URL-typed visits

- Visits from Bookmarks

- Visits coming from an email signature. If someone clicks on a website link in a email signature in Outlook, no referrer will be passed to the user browser and this visit will be attributed to direct.

- Visits coming from an untagged email campaign. When someone clicks on an untagged link (link which does not include a Google Analytics tag) from in their email client (Outlook, Lotus Notes or Thunderbird), no referrer will be passed and the visit will be classified as direct. This is actually one of the most common cause of spikes in direct traffic. It is therefore very important to correctly tag email campaigns.
Note: This only applies to email clients. If someone clicks on a link from a Webmail (Hotmail, Gmail, Yahoo), the visit will be classified in Referring traffic.

- Visits from Shortened URLs in Facebook, Twitter or Soc
ial Media. The shortened URLs do not pass referrers, so all your traffic coming from your shortened Twitter updates will be classified as Direct. To ensure it is classified in the right bucket, make sure you tag your URLs.

- Visits coming from a Document (Word, Excel)

- Visits from a user in a secured environment or intranet, where the Firewall or Proxy strips the referrer leading to the referrer not being passed.

- Visits from Mobile Ads. As outlined by Avinash Kaushik, untagged mobile ads link will be classified as Direct.

- Visits from a Page of your website missing the Google Analytics tag. If someone clicks on a link from a page of your website,which does not have the Google Analytics tracking code, the visit will be reported as direct. It is therefore quite important to ensure that GA tracking code is added any new pa
ge you might create.

- Visits coming from a link on a HTTP
S page pointing to a HTTP page or on a HTTP page pointing to a HTTPS page. For security reason, the referrer is not passed on this type of links and therefore the visit will be categorised as direct. A quick fix is to ensure that your URL are tagged correctly.

- Visit from someone, who has modified its browser configuration to avoid passing the referrer ( not so common).

- Visits from links encoded in Javascript. For some browsers (IE), links encoded in Javascript will not pass the referrer and therefore be classified as direct traffic. Some display networks use this type of links, so it is advised to always use tagged URLs to avoid bad surprises.

- Visits from unproperly coded Redirects. 301 Permanent Redirects usually pass the referrer information so your traffic will be classified correctly, however in some cases, 302 Temporary redirects can lead to visits being classified as direct traffic.

Note: Quite logically, untagged paid s
earch campaigns usually do not end up in Direct traffic but in the search engine bucket. it is however important to tag paid search campaign correctly

Obviously there are a few more cases, when Google classifies traffic as direct, but this list should outline the most common cases.

As you can see, Direct Traffic is much more than just people typing your URL or bookmark generated visits. Keeping this in mind can be really useful when it comes to analyse your data and understand the different trends in direct traffic.
In most case a spike in Direct Traffic is the result of an incorrect implementation of URL tagging (email campaign), so to keep a 'clean' direct traffic is is extremley important to tag your URL correctly

Dick Smith Electronics

Dick Smith (Electronics), a wholly owned company of Woolworths Limited, is an international electronics retailer with over 200 stores across Australia alone. Referred to as the 'Techxperts', Dick Smith bridges the gap for everyday users of technology, across computers, TV, audio, telephones and more.

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The Best Trick To Click The Cheapest Mobile Phones Deals

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The Cure for Creative Block

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What is HTML 5? What does it mean for Web Design?

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How Important Is It To Optimize Your Images? I Have Proof?

99% of websites I conduct and SEO Audit on will not have optimized images. Why? . . . → Read More: How Important Is It To Optimize Your Images? I Have Proof?

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Sturgis Motorcycle Accident Lawyer

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The Many Digital Media Job Titles

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Do I have a Benzene Exposure Lawsuit

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How to Hire the Best Social Media Marketing Services

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Sydney Web Design ? The Big Click Way

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