A niche market in itself, the world of rentable portable air conditioning units presented Wiliam with an interesting challenge. Established in Sydney, Melbourne and Brisbane, Active Air came to Wiliam in need of a serious website overhaul. Looking for a web presence that would position them head and shoulders above the competition but also generate enquiry, Active Air encouraged Wiliam to create not only a new look and feel, but also a new brand identity for them within the online arena.
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