I don't really understand the business of manufacturing and selling and I don't want to. I'm a guy who likes to buy sports coats, pizza, cool plastic robots, shoes and electronic gadgets. I really like the experience of buying those things and it's my experience as a consumer that I expect retailers to obsess over – not online vs. offline.
Wednesday, October 12, 2011
Being A Freelance web designer in Sydney. Pros & Cons
Being a freelance web designer in Sydney, or any city for that matter, is tough. There are many pros and cons which I’ll try and cover in this article. Over 10 years of working in Sydney, …
seo services web seo search engine optimisation search engine optimisation company search engine optimization
The Cure for Creative Block
Creative Block is something most of us have experienced. Whether you’re a writer, designer or artist, most creative people have hit the wall and not been able to go any further. In this article, I’ll refer to …
Color Psychology in Web Design
Colours play a very important role when it comes to website design, they are the most important element of a web design to convey emotion. Colour Psychology is one of more complex elements in design psychology, something we will not go into in too much depth, but we will give you an idea of some [...]
google seo seo for google seo services web seo search engine optimisation
Social media for small businesses
Social media for small businesses Article by SocialAppsHQ Social media helping small businesses grow large… It is a well known fact that any type of business cannot survive amongst the competitive market without promoting itself. Banner advertisements, television commercials, flyers and brochures all are a part of the traditional promotional campaign. Today however these traditional [...]
search engine optimisation company search engine optimization search engine optimization company seo seo company
Designer First, C.E.O. Second
Came across a great article on NY times today which explained why Apple is such a great force in the product design field. I don't think there is another company out there that has such unity amongst its product range, this even extends into its marketing material.Everything is controlled. Nothing is overlooked. I'm talking aesthetics here, not the functionality of their OS.
search engine optimisation company search engine optimization search engine optimization company seo seo company
Google Analytics Catches Up
Google announced yesterday that their hugely popular suite of tools "Google Analytics" is now getting a real-time dashboard that updates with users events as they happen. This will allow webmasters to track their site traffic in real time without having to wait 24 hours to do so.
search engine optimization search engine optimization company seo seo company google seo
Why Fortune 500 Companies Struggle With Organic SEO
Search engine success for larger enterprises is attained when SEO goals are wholly aligned with the enterprise?s business and marketing goals, and then entirely communicated throughout the many layers of the business line . . . → Read More: Why Fortune 500 Companies Struggle With Organic SEO
Tuesday, October 11, 2011
The Client Roles in SEO Success
The success (or failure) of a SEO project is very often entirely attributed to the SEO consultant or agency, however the client itself has a critical role to play in the outcome of a SEO project. SEO Results: A Shared Responsability between the Agency and the ClientOver the years, I have heard of projects stalling or not delivering the expected results partly because the client did not communicate correctly with the agency, did not play its expected role in the implementation or simply because it did not expect to have anything to do with the project.Do not get me wrong, I strongly believe that the SEO agency or consultant is the main warrant of a SEO project's success. The consultant has an expertise and that is why is being hired. The consultant needs to have skills, experience as he is the one, who do the researches, analysis and recommendations.
The consultant should also be a specialist in c
ommunicating effectively with the client whatever the client's personality. The consultant should be able to deal with client's request while pointing out the main priorities and tasks of the project to deliver the appropriate results.What I am trying to say, it that clients have an important role to play in the project outcome as they plays central roles at various dimensions of the project. In most case, they need to be pro-active and distribute resources effectively to ensure maximum results.Coordinating SEO ImplementationOne of the most important role of the client is the implementation of the SEO recommendations. In many projects, the SEO consultant is hired to provide analysis and recommendations on how to improve a client's website ra
nkings, but does not actually do the implementation. Most of the time
, the implementation done by the client IT team or a third party provider.
The SEO Consultant plays a role in assisting the client with the implementation, however the client do need to allocate appropriate resources to make the correct implementation possible in a timely manner. Project Briefing & Information CirculationOften overlooked, but crucial is the initial client briefing. Although the consultant will do in-depth research on the project, nothing replace in-house knowledge. The client is the best to know its industry and business and should try to circulate this information as best as it can to the consultant. Very often approximate briefs jeopardise the SEO project effectiveness.On the same topic, it is likely that the SEO consultant will have questions, which will need answers. Late and approximative replies, often leads to project delays and confusion. Being available is therefore high
ly important to ensure that the SEO Consultant can work properly.
Coordinating Resources and InteractionsWhen the project involve different party such as 3rd party vendor or different departments within the client's company, it is crucial to insure appropriate communication, resources allocations and coordination. For many political and organisational reasons, SEO Consultants are often not in a position to contact other departments or 3rd party vendor directly. As a result the client should make sure that flow of communication is correct and that each party cooperate and can interact effectivelly.
As a summary, I hope this post will make sense to clients and SEO consutants. For the client to better understand how to work with a SEO Agency. For SEO consultants to remind that the client has an important role to play too and he/she should therefore be involved in the project. At the end of the day each party will benefit from an effective cooperation.
The consultant should also be a specialist in c
ommunicating effectively with the client whatever the client's personality. The consultant should be able to deal with client's request while pointing out the main priorities and tasks of the project to deliver the appropriate results.What I am trying to say, it that clients have an important role to play in the project outcome as they plays central roles at various dimensions of the project. In most case, they need to be pro-active and distribute resources effectively to ensure maximum results.Coordinating SEO ImplementationOne of the most important role of the client is the implementation of the SEO recommendations. In many projects, the SEO consultant is hired to provide analysis and recommendations on how to improve a client's website ra
nkings, but does not actually do the implementation. Most of the time
, the implementation done by the client IT team or a third party provider.
The SEO Consultant plays a role in assisting the client with the implementation, however the client do need to allocate appropriate resources to make the correct implementation possible in a timely manner. Project Briefing & Information CirculationOften overlooked, but crucial is the initial client briefing. Although the consultant will do in-depth research on the project, nothing replace in-house knowledge. The client is the best to know its industry and business and should try to circulate this information as best as it can to the consultant. Very often approximate briefs jeopardise the SEO project effectiveness.On the same topic, it is likely that the SEO consultant will have questions, which will need answers. Late and approximative replies, often leads to project delays and confusion. Being available is therefore high
ly important to ensure that the SEO Consultant can work properly.
Coordinating Resources and InteractionsWhen the project involve different party such as 3rd party vendor or different departments within the client's company, it is crucial to insure appropriate communication, resources allocations and coordination. For many political and organisational reasons, SEO Consultants are often not in a position to contact other departments or 3rd party vendor directly. As a result the client should make sure that flow of communication is correct and that each party cooperate and can interact effectivelly.
As a summary, I hope this post will make sense to clients and SEO consutants. For the client to better understand how to work with a SEO Agency. For SEO consultants to remind that the client has an important role to play too and he/she should therefore be involved in the project. At the end of the day each party will benefit from an effective cooperation.
Time Management in Social Media Marketing
Time Management in Social Media Marketing Article by freed couriyus These who jump on the social media marketing bandwagon underestimate the time it will get to have effective results. Time management in social media marketing is an essential 1 to think about. Folks who once thought that instant internet access meant instant recognition soon found [...]
Freelance Web Designer in Copenhagen
This is really just a self promotion post on the fact that i’m a freelance web and graphic designer living in Copenhagen and looking for more clients. Iv’e been here in Copenhagen for just over …
web seo search engine optimisation search engine optimisation company search engine optimization search engine optimization company
Google Officially Launched Product Search for Australia
After a long waiting period, Google has finally released Google Product Search, which is essentially a search engine index dedicated to products.
We have described the product in a previous post. If you want to access Google Product Search, look on the left hand side of your Google search result page and you will find a yellow icon labelled shopping!If you are a merchant and want to set this up, you will need to register to Google Merchant Center and submit your feed.
We have described the product in a previous post. If you want to access Google Product Search, look on the left hand side of your Google search result page and you will find a yellow icon labelled shopping!If you are a merchant and want to set this up, you will need to register to Google Merchant Center and submit your feed.
Web Designer & Client Etiquette Guidelines
Like any relationship, a business relationship between a web designer and client need a certain amount of etiquette to survive. Each party needs to be polite, reasonable and tolerant to make the project a success. …
google seo seo for google seo services web seo search engine optimisation
Be Wary of Website Promotion Providers with Poor Google Ranking
Promoting your blog or website isn?t an easy task for those inexperienced in the technical art of search engine optimization, or online marketing, and many still don?t know how to tell the difference between competent marketing companies and program and those who should be avoided at all cost! Online marketing is certainly one of the [...]
search engine optimisation company search engine optimization search engine optimization company seo seo company
SEO Professional Sydney
Welcome to SEO Professional Sydney. This is a blog run by a well known SEO professional from Sydney Australia. Having over 6 years experience in SEO for numerous global companies in Australia. He has worked for two of the largest global agencies in Sydney on a senior level. He also has experience in US markets [...]
search engine optimisation search engine optimisation company search engine optimization search engine optimization company seo
Google Adwords: Review of Paused Ads
I have just received an email from Google Adwords notifying that paused ads in Google Adwords will be reviewed as part of the standard ad approval process from September 6th. If you do not advertise on Google Adwords, it probably does not mean much to you, but if you have been running campaign for some time, you would have experienced the frustration to deal with ad reviewing delays.
Even if in most case, the ads approval process is relatively fast, it is not uncommon (especially for video ads and banners) to have to wait for a couple of days before your ads are approved. This is especially true when you have to start a campaign on a specific day.. Such changes should therefore make any SEM campaign manager happy. According to Google, these changes should take place on September 6th.
Even if in most case, the ads approval process is relatively fast, it is not uncommon (especially for video ads and banners) to have to wait for a couple of days before your ads are approved. This is especially true when you have to start a campaign on a specific day.. Such changes should therefore make any SEM campaign manager happy. According to Google, these changes should take place on September 6th.
Google Analytics: What Does Direct Traffic Really Means
When it comes to classify the incoming traffic to a website, Google Analytics currently uses 4 default categories:
The search engines and referring sites are rather self-explanatory, however the direct traffic and others categories can be somehow confusing. In today's post will be focusing solely on Direct Traffic.
What is Direct TrafficAccording to Google, incoming traffic is classified as Direct Traffic when someone:- Typed your URL directly in their web browser and reach your website.
- Bookmarked your website and clicked on a bookmark to reach your website.Google's definition is exact, but is rather simplified. Such short cut has contributed to a common misconception of direct traffic visits leading to misleading interpretations of analytics data. In many cases, Direct traffic is much more than just bookmarked and URL-typed visits.Google Analytics classify traffic as Direct when a user session has been started without a referrer being passed by the user browser. All this means that a direct visit is not ONLY a bookmarked or URL-tpyed visit.What Does Google Analytics Classifies as Direct TrafficBased on the complete definition, the Direct Traffic bucket is often filled wit
h a large array of visitors.In reality direct traffic inc
ludes:- URL-typed visits- Visits from Bookmarks- Visits coming from an email signature. If someone clicks on a website link in a email signature in Outlook, no referrer will be passed to the user browser and this visit will be attributed to direct. - Visits coming from an untagged email campaign. When someone clicks on an untagged link (link which does not include a Google Analytics tag) from in their email client (Outlook, Lotus Notes or Thunderbird), no referrer will be passed and the visit will be classified as direct. This is actually one of the most common cause of spikes in direct traffic. It is therefore very important to correctly tag email campaigns.
Note: This only applies to email clients. If someone clicks on a link from a Webmail (Hotmail, Gmail, Yahoo), the visit will be classified in Referring traffic.- Visits from Shortened URLs in Facebook, Twitter or Soc
ial Media. The shortened URLs do not pass referrers, so all your traffic coming from your shortened Twitter updates will be classified as Direct. To ensure it is classified in the right bucket, make sure you tag your URLs.- Visits coming from a Document (Word, Excel)- Visits from a user in a secured environment or intranet, where the Firewall or Proxy strips the referrer leading to the referrer not being passed.- Visits from Mobile Ads. As outlined by Avinash Kaushik, untagged mobile ads link will be classified as Direct.- Visits from a Page of your website missing the Google Analytics tag. If someone clicks on a link from a page of your website,which does not have the Google Analytics tracking code, the visit will be reported as direct. It is therefore quite important to ensure that GA tracking code is added any new pa
ge you might create.- Visits coming from a link on a HTTP
S page pointing to a HTTP page or on a HTTP page pointing to a HTTPS page. For security reason, the referrer is not passed on this type of links and therefore the visit will be categorised as direct. A quick fix is to ensure that your URL are tagged correctly.- Visit from someone, who has modified its browser configuration to avoid passing the referrer ( not so common).- Visits from links encoded in Javascript. For some browsers (IE), links encoded in Javascript will not pass the referrer and therefore be classified as direct traffic. Some display networks use this type of links, so it is advised to always use tagged URLs to avoid bad surprises.- Visits from unproperly coded Redirects. 301 Permanent Redirects usually pass the referrer information so your traffic will be classified correctly, however in some cases, 302 Temporary redirects can lead to visits being classified as direct traffic.Note: Quite logically, untagged paid s
earch campaigns usually do not end up in Direct traffic but in the search engine bucket. it is however important to tag paid search campaign correctlyObviously there are a few more cases, when Google classifies traffic as direct, but this list should outline the most common cases.As you can see, Direct Traffic is much more than just people typing your URL or bookmark generated visits. Keeping this in mind can be really useful when it comes to analyse your data and understand the different trends in direct traffic.
In most case a spike in Direct Traffic is the result of an incorrect implementation of URL tagging (email campaign), so to keep a 'clean' direct traffic is is extremley important to tag your URL correctly
The search engines and referring sites are rather self-explanatory, however the direct traffic and others categories can be somehow confusing. In today's post will be focusing solely on Direct Traffic.What is Direct TrafficAccording to Google, incoming traffic is classified as Direct Traffic when someone:- Typed your URL directly in their web browser and reach your website.
- Bookmarked your website and clicked on a bookmark to reach your website.Google's definition is exact, but is rather simplified. Such short cut has contributed to a common misconception of direct traffic visits leading to misleading interpretations of analytics data. In many cases, Direct traffic is much more than just bookmarked and URL-typed visits.Google Analytics classify traffic as Direct when a user session has been started without a referrer being passed by the user browser. All this means that a direct visit is not ONLY a bookmarked or URL-tpyed visit.What Does Google Analytics Classifies as Direct TrafficBased on the complete definition, the Direct Traffic bucket is often filled wit
h a large array of visitors.In reality direct traffic inc
ludes:- URL-typed visits- Visits from Bookmarks- Visits coming from an email signature. If someone clicks on a website link in a email signature in Outlook, no referrer will be passed to the user browser and this visit will be attributed to direct. - Visits coming from an untagged email campaign. When someone clicks on an untagged link (link which does not include a Google Analytics tag) from in their email client (Outlook, Lotus Notes or Thunderbird), no referrer will be passed and the visit will be classified as direct. This is actually one of the most common cause of spikes in direct traffic. It is therefore very important to correctly tag email campaigns.
Note: This only applies to email clients. If someone clicks on a link from a Webmail (Hotmail, Gmail, Yahoo), the visit will be classified in Referring traffic.- Visits from Shortened URLs in Facebook, Twitter or Soc
ial Media. The shortened URLs do not pass referrers, so all your traffic coming from your shortened Twitter updates will be classified as Direct. To ensure it is classified in the right bucket, make sure you tag your URLs.- Visits coming from a Document (Word, Excel)- Visits from a user in a secured environment or intranet, where the Firewall or Proxy strips the referrer leading to the referrer not being passed.- Visits from Mobile Ads. As outlined by Avinash Kaushik, untagged mobile ads link will be classified as Direct.- Visits from a Page of your website missing the Google Analytics tag. If someone clicks on a link from a page of your website,which does not have the Google Analytics tracking code, the visit will be reported as direct. It is therefore quite important to ensure that GA tracking code is added any new pa
ge you might create.- Visits coming from a link on a HTTP
S page pointing to a HTTP page or on a HTTP page pointing to a HTTPS page. For security reason, the referrer is not passed on this type of links and therefore the visit will be categorised as direct. A quick fix is to ensure that your URL are tagged correctly.- Visit from someone, who has modified its browser configuration to avoid passing the referrer ( not so common).- Visits from links encoded in Javascript. For some browsers (IE), links encoded in Javascript will not pass the referrer and therefore be classified as direct traffic. Some display networks use this type of links, so it is advised to always use tagged URLs to avoid bad surprises.- Visits from unproperly coded Redirects. 301 Permanent Redirects usually pass the referrer information so your traffic will be classified correctly, however in some cases, 302 Temporary redirects can lead to visits being classified as direct traffic.Note: Quite logically, untagged paid s
earch campaigns usually do not end up in Direct traffic but in the search engine bucket. it is however important to tag paid search campaign correctlyObviously there are a few more cases, when Google classifies traffic as direct, but this list should outline the most common cases.As you can see, Direct Traffic is much more than just people typing your URL or bookmark generated visits. Keeping this in mind can be really useful when it comes to analyse your data and understand the different trends in direct traffic.
In most case a spike in Direct Traffic is the result of an incorrect implementation of URL tagging (email campaign), so to keep a 'clean' direct traffic is is extremley important to tag your URL correctly
Post-Panda Test Results ? To Back-Link Or Not to Back-Link?
So I?ve come across some post-panda testing results related to back-linking and the effect it seems to now be having post-Panda SERPs. . . . → Read More: Post-Panda Test Results – To Back-Link Or Not to Back-Link?
search engine optimisation company search engine optimization search engine optimization company seo seo company
Monday, October 10, 2011
Re-designed Modern Technology in the 70?s
What would you do if you could travel back in time? Perhaps grab all the modern technology I could find, take it to the late 70′s, superficially re-design it all to blend in, start a consumer electronics company to unleash it upon the world, then sit back as I rake in billions, trillions, or even [...]
web seo search engine optimisation search engine optimisation company search engine optimization search engine optimization company
Bravo Google Wallet
Google Wallet is pretty awesome.
seo services web seo search engine optimisation search engine optimisation company search engine optimization
Create a Work Space to Increase your Productivity
Having a work space that you enjoy working in will have a direct impact on your work output and quality. We know productivity can be affected in many ways. In my opinion, one of the biggest influences on our work …
Power Marketing With Twitter
Online business marketing is a dog eat dog world, and only the fittest will survive; there isn?t any friendly competition where at the of the day we all meet up at the local cyber watering hole and tally our sales while recounting those hard close deals that we made happen?No, online marketing highly competitive, and [...]
google seo seo for google seo services web seo search engine optimisation
Cash For Sign-Ups ? Affiliates Earn 50% Commission
Cash For Sign-Ups – Affiliates Earn 50% Commission Can’t Sell Online?.. Can’t Create Your Own Products?.. Don’t Like Emailing People?.. Hate Blogging? Cash For Sign-Ups – Affiliates Earn 50% Commission How to Sign Up for Blog Hosting with BlueHost Article by Uma If you are looking for blog hosting then you can take help from [...]
seo for google seo services web seo search engine optimisation search engine optimisation company
Become a Web Designer in Sydney
Web Design has been a very popular profession to take up the last 10 years in Sydney. After the internet boom people caught on to the fact that the internet was here to stay and …
search engine optimisation company search engine optimization search engine optimization company seo seo company
Web Producer (Project Manager)
Wiliam is looking for a Web Producer to be responsible for the coordination of web and online project activities within an exciting and expanding team environment. This is an excellent opportunity to progress a career in Web project management/production, or to move from Account Services into Production..
How digital devices are evolving.
With changes to the way in which digital devices have empowered the end user by allowing for easy custom development of applications with a cash incentive for developers (Thank you Steve Jobs!) people have been able to create these revolutionary applications, I have stumbled upon one this morning, which is called Square up and accepts [...]
seo services web seo search engine optimisation search engine optimisation company search engine optimization
Marketing Promotion With a Freelance Writer
There are many ways to promote your business website online, but using a freelance writer to publish promotion articles for your business is by far the most effective marketing strategy for driving traffic while building authority and reputation on Google for your business offerings. The key to making sales online requires relevant content that is [...]
A Designer in Denmark ? Part 2
So I’ve been in Copenhagen, Denmark now for just over 4 months. However, 3 weeks of that was spent back home visiting Sydney. My wife and I have settled in nicely to the Danish culture and with numerous trips …
search engine optimisation search engine optimisation company search engine optimization search engine optimization company seo
Sunday, October 9, 2011
Gems 3d Puzzle Game.
Gems 3d Puzzle Game. Gems 3d Puzzle Game For Windows. Gems 3d Puzzle Game. Powerful 3DS Card Suppert For DS Article by N3dscardscouk The 3DS Card, Such as the R4i Gold 3DS that allow you to make backup of those games you already own. They can also store images, musics, E-books and movies on a [...]
seo services web seo search engine optimisation search engine optimisation company search engine optimization
Google Analytics: What Does Direct Traffic Really Means
When it comes to classify the incoming traffic to a website, Google Analytics currently uses 4 default categories:The search engines and referring sites are rather self-explanatory, however the direct traffic and others categories can be somehow confusing. In today's post will be focusing solely on Direct Traffic.
What is Direct TrafficAccording to Google, incoming traffic is classified as Direct Traffic when someone:- Typed your URL directly in their web browser and reach your website.
- Bookmarked your website and clicked on a bookmark to reach your website.Google's definition is exact, but is rather simplified. Such short cut has contributed to a common misconception of direct traffic visits leading to misleading interpretations of analytics data. In many cases, Direct traffic is much more than just bookmarked and URL-typed visits.Google Analytics classify traffic as Direct when a user session has been started without a referrer being passed by the user browser. All this means that a direct visit is not ONLY a bookmarked or URL-tpyed visit.What Does Google Analytics Classifies as Direct TrafficBased on the complete definition, the Direct Traffic bucket is often filled wit
h a large array of visitors.In reality direct traffic inc
ludes:- URL-typed visits- Visits from Bookmarks- Visits coming from an email signature. If someone clicks on a website link in a email signature in Outlook, no referrer will be passed to the user browser and this visit will be attributed to direct. - Visits coming from an untagged email campaign. When someone clicks on an untagged link (link which does not include a Google Analytics tag) from in their email client (Outlook, Lotus Notes or Thunderbird), no referrer will be passed and the visit will be classified as direct. This is actually one of the most common cause of spikes in direct traffic. It is therefore very important to correctly tag email campaigns.
Note: This only applies to email clients. If someone clicks on a link from a Webmail (Hotmail, Gmail, Yahoo), the visit will be classified in Referring traffic.- Visits from Shortened URLs in Facebook, Twitter or Soc
ial Media. The shortened URLs do not pass referrers, so all your traffic coming from your shortened Twitter updates will be classified as Direct. To ensure it is classified in the right bucket, make sure you tag your URLs.- Visits coming from a Document (Word, Excel)- Visits from a user in a secured environment or intranet, where the Firewall or Proxy strips the referrer leading to the referrer not being passed.- Visits from Mobile Ads. As outlined by Avinash Kaushik, untagged mobile ads link will be classified as Direct.- Visits from a Page of your website missing the Google Analytics tag. If someone clicks on a link from a page of your website,which does not have the Google Analytics tracking code, the visit will be reported as direct. It is therefore quite important to ensure that GA tracking code is added any new pa
ge you might create.- Visits coming from a link on a HTTP
S page pointing to a HTTP page or on a HTTP page pointing to a HTTPS page. For security reason, the referrer is not passed on this type of links and therefore the visit will be categorised as direct. A quick fix is to ensure that your URL are tagged correctly.- Visit from someone, who has modified its browser configuration to avoid passing the referrer ( not so common).- Visits from links encoded in Javascript. For some browsers (IE), links encoded in Javascript will not pass the referrer and therefore be classified as direct traffic. Some display networks use this type of links, so it is advised to always use tagged URLs to avoid bad surprises.- Visits from unproperly coded Redirects. 301 Permanent Redirects usually pass the referrer information so your traffic will be classified correctly, however in some cases, 302 Temporary redirects can lead to visits being classified as direct traffic.Note: Quite logically, untagged paid s
earch campaigns usually do not end up in Direct traffic but in the search engine bucket. it is however important to tag paid search campaign correctlyObviously there are a few more cases, when Google classifies traffic as direct, but this list should outline the most common cases.As you can see, Direct Traffic is much more than just people typing your URL or bookmark generated visits. Keeping this in mind can be really useful when it comes to analyse your data and understand the different trends in direct traffic.
In most case a spike in Direct Traffic is the result of an incorrect implementation of URL tagging (email campaign), so to keep a 'clean' direct traffic is is extremley important to tag your URL correctly
The search engines and referring sites are rather self-explanatory, however the direct traffic and others categories can be somehow confusing. In today's post will be focusing solely on Direct Traffic.What is Direct TrafficAccording to Google, incoming traffic is classified as Direct Traffic when someone:- Typed your URL directly in their web browser and reach your website.
- Bookmarked your website and clicked on a bookmark to reach your website.Google's definition is exact, but is rather simplified. Such short cut has contributed to a common misconception of direct traffic visits leading to misleading interpretations of analytics data. In many cases, Direct traffic is much more than just bookmarked and URL-typed visits.Google Analytics classify traffic as Direct when a user session has been started without a referrer being passed by the user browser. All this means that a direct visit is not ONLY a bookmarked or URL-tpyed visit.What Does Google Analytics Classifies as Direct TrafficBased on the complete definition, the Direct Traffic bucket is often filled wit
h a large array of visitors.In reality direct traffic inc
ludes:- URL-typed visits- Visits from Bookmarks- Visits coming from an email signature. If someone clicks on a website link in a email signature in Outlook, no referrer will be passed to the user browser and this visit will be attributed to direct. - Visits coming from an untagged email campaign. When someone clicks on an untagged link (link which does not include a Google Analytics tag) from in their email client (Outlook, Lotus Notes or Thunderbird), no referrer will be passed and the visit will be classified as direct. This is actually one of the most common cause of spikes in direct traffic. It is therefore very important to correctly tag email campaigns.
Note: This only applies to email clients. If someone clicks on a link from a Webmail (Hotmail, Gmail, Yahoo), the visit will be classified in Referring traffic.- Visits from Shortened URLs in Facebook, Twitter or Soc
ial Media. The shortened URLs do not pass referrers, so all your traffic coming from your shortened Twitter updates will be classified as Direct. To ensure it is classified in the right bucket, make sure you tag your URLs.- Visits coming from a Document (Word, Excel)- Visits from a user in a secured environment or intranet, where the Firewall or Proxy strips the referrer leading to the referrer not being passed.- Visits from Mobile Ads. As outlined by Avinash Kaushik, untagged mobile ads link will be classified as Direct.- Visits from a Page of your website missing the Google Analytics tag. If someone clicks on a link from a page of your website,which does not have the Google Analytics tracking code, the visit will be reported as direct. It is therefore quite important to ensure that GA tracking code is added any new pa
ge you might create.- Visits coming from a link on a HTTP
S page pointing to a HTTP page or on a HTTP page pointing to a HTTPS page. For security reason, the referrer is not passed on this type of links and therefore the visit will be categorised as direct. A quick fix is to ensure that your URL are tagged correctly.- Visit from someone, who has modified its browser configuration to avoid passing the referrer ( not so common).- Visits from links encoded in Javascript. For some browsers (IE), links encoded in Javascript will not pass the referrer and therefore be classified as direct traffic. Some display networks use this type of links, so it is advised to always use tagged URLs to avoid bad surprises.- Visits from unproperly coded Redirects. 301 Permanent Redirects usually pass the referrer information so your traffic will be classified correctly, however in some cases, 302 Temporary redirects can lead to visits being classified as direct traffic.Note: Quite logically, untagged paid s
earch campaigns usually do not end up in Direct traffic but in the search engine bucket. it is however important to tag paid search campaign correctlyObviously there are a few more cases, when Google classifies traffic as direct, but this list should outline the most common cases.As you can see, Direct Traffic is much more than just people typing your URL or bookmark generated visits. Keeping this in mind can be really useful when it comes to analyse your data and understand the different trends in direct traffic.
In most case a spike in Direct Traffic is the result of an incorrect implementation of URL tagging (email campaign), so to keep a 'clean' direct traffic is is extremley important to tag your URL correctly
Marketing Promotion With a Freelance Writer
There are many ways to promote your business website online, but using a freelance writer to publish promotion articles for your business is by far the most effective marketing strategy for driving traffic while building authority and reputation on Google for your business offerings. The key to making sales online requires relevant content that is [...]
Be Wary of Website Promotion Providers with Poor Google Ranking
Promoting your blog or website isn?t an easy task for those inexperienced in the technical art of search engine optimization, or online marketing, and many still don?t know how to tell the difference between competent marketing companies and program and those who should be avoided at all cost! Online marketing is certainly one of the [...]
search engine optimization company seo seo company google seo seo for google
Freelance Web Designer in Copenhagen
This is really just a self promotion post on the fact that i’m a freelance web and graphic designer living in Copenhagen and looking for more clients. Iv’e been here in Copenhagen for just over …
web seo search engine optimisation search engine optimisation company search engine optimization search engine optimization company
Responsive design, documenting a live project
Designing and developing a website to be compatible with several different browsers has long been a headache for designers and web developers. Now it's not just a variety of browsers that need to be considered; smart phones, iPads and a variety of screen resolutions must also be taken into account. In fact, the majority of clients now ask for a mobile version of their website to be developed.
seo services web seo search engine optimisation search engine optimisation company search engine optimization
Affiliate Manager Job
An exciting opportunity has come up to work for TPN, an Australian performance marketing network. As a senior affiliate manager, you will be responsible to manage a wide range of online advertising campaign for TPN's advertisers including CPC and CPA campaigns. You will also work on the acquisition program for a 400,000 members in-house list including recommendations on landing pages, creatives, A/B Testing and developing strong relationships with overseas performance networks.Ideal canditates will have a marketing or technical degree with a good understanding of the different online marketing techniques. Excellent attention to details, good communication and time management skills are also required.Salary: $60,000 to $70,000 + SuperTo apply, please send you resume to support@tpn.com.au. If you need more information, click her e
Introducing Google Analytics Premium
Data, data, data! It is very important that you track the statistics of your webste to learn about your website visitors. Google Analytics has been a important tool for personal blogs, small to large companies, and most websites on the internet. The current version of Google Analaytics is good, but based on user feedback, it’s not good [...]
search engine optimization search engine optimization company seo seo company google seo
Central Coast Web Design
The title of this post isn’t really very descriptive but I just wanted to give and overview of Central Coast web design and the quality of work that is being output by the web design …
google seo seo for google seo services web seo search engine optimisation
Web Design Denmark ? Danish Web Design Style
As I am soon to be based and working as a freelance web designer in Copenhagen, Denmark I have recently been doing a lot of research on Danish web design to bring myself up to …
search engine optimisation search engine optimisation company search engine optimization search engine optimization company seo
Saturday, October 8, 2011
Tips on Passing the Google AdWords Fundamentals Exam
Thinking about taking the Google Adwords Fundamentals Exam? After passing the first stage to becoming Google AdWords Qualified, I have compiled some tips about the exam which will help you to be better prepared when you take it, and increase your chance of passing. About the exam: 120 multiple choice questions 2 hour time limit (one you start [...]
seo services web seo search engine optimisation search engine optimisation company search engine optimization
Value of orders received over the Internet up 52%: ABS
Australian business Internet income increased by 52% in the twelve months to 2008-09, according to ABS
seo services web seo search engine optimisation search engine optimisation company search engine optimization
Web & SEO Sales Professional ( BDM)
Freedom SEO is a fresh and fast growing SEO & Search Engine marketing firm based in Melbourne, which has a wealth of experienced team members, from all over the IT industry. Due to rapid growth and expansion plans, we are looking for an enthusiastic, ethical and professional web sales expert to join our team.This is a high profile role within our organisation, that enjoys an enviable reputation for excellence. This role is ideally suited to the ambitious BDM who strives for success. The successful applicant will have a proven track record in B2B sales. SEO (Search Engine Optimisation) experience will be highly regarded.Key Objectives & Responsibilities:? Create new leads through research and networking.
? Present sales proposals to potential clients.
? Ensure the highest level of customer service.
? Achieve sales targets, and encourage the growth of the business.
? Build, maint
ain and enhance relationships with new and existing customers.Key Attributes:? Experience in SEO, PPC, social media and other online marketing products.
? Good Phone manners and strong experience in cold calling businesses.
? A strong sales and customer service history in selling to SMEs.
? A proactive outlook.
? Account Management experience.
? Experience in managing a pipeline of high-end small to medium businesses from qualifying, prospecting and to contract signature.
? Experience in preparation of quotes, proposals, and presentations as required.
? Computer and internet savvy skills and should be familiar with MS Office applications.Remuneration will include $50K base + achievable and uncapped commissions. As the company is in the growth phase, there is great opportunity for career progression!To apply for this role submit or email your cv and cover letter to gordon.chong@freedomseo.com.a
u
? Present sales proposals to potential clients.
? Ensure the highest level of customer service.
? Achieve sales targets, and encourage the growth of the business.
? Build, maint
ain and enhance relationships with new and existing customers.Key Attributes:? Experience in SEO, PPC, social media and other online marketing products.
? Good Phone manners and strong experience in cold calling businesses.
? A strong sales and customer service history in selling to SMEs.
? A proactive outlook.
? Account Management experience.
? Experience in managing a pipeline of high-end small to medium businesses from qualifying, prospecting and to contract signature.
? Experience in preparation of quotes, proposals, and presentations as required.
? Computer and internet savvy skills and should be familiar with MS Office applications.Remuneration will include $50K base + achievable and uncapped commissions. As the company is in the growth phase, there is great opportunity for career progression!To apply for this role submit or email your cv and cover letter to gordon.chong@freedomseo.com.a
u
Updating an Axure wireframe from scratch
As an interaction designer, a large proportion of my time at work is spent using Axure. Axure is a strong tool, helping us maintain consistency across our prototypes by utilising masters and dynamic panels. However, during the course of prototyping a web site, your Axure prototype can easily resemble a mash up of colours, panels and masters.
Women are behind eCommerce
A recent SheSpot study reveals the impact of technology for Australian women on their purchase cycle.
seo for google seo services web seo search engine optimisation search engine optimisation company
SEO Professional Sydney
Welcome to SEO Professional Sydney. This is a blog run by a well known SEO professional from Sydney Australia. Having over 6 years experience in SEO for numerous global companies in Australia. He has worked for two of the largest global agencies in Sydney on a senior level. He also has experience in US markets [...]
web seo search engine optimisation search engine optimisation company search engine optimization search engine optimization company
Does Social Media Affect Search Results?
Search engine marketing times have changed. We?re now at the point where your online business needs to adapt, or go the way of the dinosaur. What am I talking about specifically? Recently, the ranking results in major search engines such as Google and Bing have become increasingly affected by social media. To simplify things, as [...]
google seo seo for google seo services web seo search engine optimisation
SEO/SEM Strategy: Capitalise on Traffic Generated by Events
Every year on the 3rd Thursday of November at 12:01 am, the Beaujolais Nouveau, the first French wine of the vintage, is released world wide.
Interestingly, the release of the Beaujolais Nouveau is not only a major event for wine enthusiasts, but has also a dramatic impact on search traffic.
The Impact of Events on Search TrafficAs you can see, every year at the same period, the traffic for the term "beaujolais" increases dramatically compared to the usual level. The popularity of the event is mirrored online generating searches. Obviously the Beaujolais Nouveau is not the only case and many other popular events do generate similar spikes in traffic. For example the Melbourne Cup has a similar effect on the term 'betting' (see below). Every year in November, the volume of search for this term increases dramatially as punters look for tips to place their bets.
A Great OpportunityIn most cases, the traffic generated by an event does not last long ( a few days or weeks before and after the event), however it remains a major opportunity for industry players. As a french wine online retailer or for a wine related website, the traffic generated by the Beaujolais Nouveau can bring a lot of new visitors and generate sales. Likewise, the Melbourne Cup offer a tremendous opportunity for any business in the gambling/horse racing industry.
The main advantage of events generated traffic, is the fact that is occur each year at the same time. There is no surprise effect and there is all year to be ready. Capturing Event Generated TrafficBeing able to plan in advance for the event,
offers plenty of opportunity for SEO. Some content can be created a few month before and some links can be built to give the 'event page(s)' maximum opportunities to rank high on D-Day. For yearly event, the optimisation can be improved every year.SEM (Google Adwords, Yahoo Search Marketing) can also be an opportunity for the late mover. A specific campaign targeting a small range of keywords can be created and put live on the day. SEM will give you the opportunity to have full control of the message and wont require as much work as SEO.
The main drawback is the cost. Obviously your competitors will also be aware of the event and try to do the same, so the cost per clicks will be high. Monitoring the spend on daily (even twice daily) is definately required.Obviously a good mix of both channels appears to be the best way to leverage the event generated traffic.
Interestingly, the release of the Beaujolais Nouveau is not only a major event for wine enthusiasts, but has also a dramatic impact on search traffic.
The Impact of Events on Search TrafficAs you can see, every year at the same period, the traffic for the term "beaujolais" increases dramatically compared to the usual level. The popularity of the event is mirrored online generating searches. Obviously the Beaujolais Nouveau is not the only case and many other popular events do generate similar spikes in traffic. For example the Melbourne Cup has a similar effect on the term 'betting' (see below). Every year in November, the volume of search for this term increases dramatially as punters look for tips to place their bets.
A Great OpportunityIn most cases, the traffic generated by an event does not last long ( a few days or weeks before and after the event), however it remains a major opportunity for industry players. As a french wine online retailer or for a wine related website, the traffic generated by the Beaujolais Nouveau can bring a lot of new visitors and generate sales. Likewise, the Melbourne Cup offer a tremendous opportunity for any business in the gambling/horse racing industry.The main advantage of events generated traffic, is the fact that is occur each year at the same time. There is no surprise effect and there is all year to be ready. Capturing Event Generated TrafficBeing able to plan in advance for the event,
offers plenty of opportunity for SEO. Some content can be created a few month before and some links can be built to give the 'event page(s)' maximum opportunities to rank high on D-Day. For yearly event, the optimisation can be improved every year.SEM (Google Adwords, Yahoo Search Marketing) can also be an opportunity for the late mover. A specific campaign targeting a small range of keywords can be created and put live on the day. SEM will give you the opportunity to have full control of the message and wont require as much work as SEO.
The main drawback is the cost. Obviously your competitors will also be aware of the event and try to do the same, so the cost per clicks will be high. Monitoring the spend on daily (even twice daily) is definately required.Obviously a good mix of both channels appears to be the best way to leverage the event generated traffic.
Online 3d eBook Cover Creator
Online 3d eBook Cover Creator Stop Paying – 0 for eCover Design!. With our powerful, extremely easy point and click online tool, you no longer need expensive software like photoshop and action scripts to create stunning 3d ecovers! Online 3d eBook Cover Creator Utilizing The Power Of Online Video Testimonials Article by M. Wooden By [...]
Friday, October 7, 2011
Web Producer (Project Manager)
Wiliam is looking for a Web Producer to be responsible for the coordination of web and online project activities within an exciting and expanding team environment. This is an excellent opportunity to progress a career in Web project management/production, or to move from Account Services into Production..
seo services web seo search engine optimisation search engine optimisation company search engine optimization
Impact of mobile technology on web development
With the untimely death of Steve Jobs, and the recent release of the latest version, the iphone is even more at the forefront of everyones mind. In the web development industry, the introduction of the iphone (and smartphone technology as a whole) created a new "industry within the industry".
search engine optimization company seo seo company google seo seo for google
Find the Best Freelance SEO (Search Engine Optimiser)
Search Engine Optimisation or SEO is a subject which to the majority of people is a very grey area. It’s a topic which has many different viewpoints on what is right and wrong, what Google looks for …
seo services web seo search engine optimisation search engine optimisation company search engine optimization
Create a Work Space to Increase your Productivity
Having a work space that you enjoy working in will have a direct impact on your work output and quality. We know productivity can be affected in many ways. In my opinion, one of the biggest influences on our work …
2010 SEO/SEM Salary Survey Australia & New Zealand
April is here and it is time to run our 3rd edition of SEO Sydney's traditional SEO/SEM Salary Survey for Australia and New Zealand.
We have been running this survey for the last 3 years with the objective to provide more visibility for employers and job seekers on the salary expectations in the SEO/SEM industry.
Our readers, recruitment professionals and employers has demonstrated a strong interest in the 2008 and 2009 results so we have decided to carry on.The 2010 SEO/SEM Salary Survey Australia and New Zealand is:- Open to any SEO/SEM professionals leaving in Australia and New Zealand
- 10 Easy Questions (won't take more than 5 mins).
- Completely anonymous.
- All the results will be published on SEO Sydney Blog for FREE.If you are
working in SEO or SEM, please feel free to take the survey and forward it to your friends or colleagues. Thanks for your support! -->>>> TAKE THE SURVEY NOW
We have been running this survey for the last 3 years with the objective to provide more visibility for employers and job seekers on the salary expectations in the SEO/SEM industry.
Our readers, recruitment professionals and employers has demonstrated a strong interest in the 2008 and 2009 results so we have decided to carry on.The 2010 SEO/SEM Salary Survey Australia and New Zealand is:- Open to any SEO/SEM professionals leaving in Australia and New Zealand
- 10 Easy Questions (won't take more than 5 mins).
- Completely anonymous.
- All the results will be published on SEO Sydney Blog for FREE.If you are
working in SEO or SEM, please feel free to take the survey and forward it to your friends or colleagues. Thanks for your support!
10 things to remember when building eCommerce
Having developed a few eCommerce platforms in my time I have thought it would be good to come up with a listing of things to remember when implementing such systems on your website.
search engine optimisation company search engine optimization search engine optimization company seo seo company
E-Web Marketing Ranked #37 in the 2011 Smart Company Smart50 Awards!
Last night Smart Company announced the winners of the 2011 Smart50 Awards. E-Web Marketing is proud to share that we achieved a fantastic result of being ranked #37! The awards are a reflection of the fastest growing Small-Medium Enterprises in 2010/2011, over a range of different industries and sectors. Furthermore, in order to be eligible, [...]
Web Design Denmark ? Danish Web Design Style
As I am soon to be based and working as a freelance web designer in Copenhagen, Denmark I have recently been doing a lot of research on Danish web design to bring myself up to …
Sourcing Out Good Web Designers in Sydney
If you?re looking for web designers in Sydney then you?re in luck. Sydney is not just a cosmopolitan melting pot of different people from different cultural backgrounds; it is a place where technology isn?t a choice it?s a way of life. This is evident not just from the number of schools that offer web technology [...]
Social Media Marketing in PA: How Small and Local Pennsylvania Businesses Can Make the Most of Facebook
Social Media Marketing in PA: How Small and Local Pennsylvania Businesses Can Make the Most of Facebook Article by Erica Ronchetti If you?re a small business owner in Pennsylvania, let a social media marketing company in PA walk you through 2011 Facebook strategy?there is great value in adding Facebook to online marketing efforts. Not only [...]
Google Search Listings: New Site Links Format for Branded Terms
Over the last couple of days, we have noticed that Google has changed his way of displaying site links for a specific site. First of all, Google has extended the number of site links to up to 12. Google has also change the format of site links, which are now similar to a standard web page listing with the page title in blue and the meta description in black (see below) 
From a user perspective, this new site link format offer a much better way of browsing the content of the site and therefore a better way to reach the appropriate page.
From Google perspective, this new site links format entices the online users to stay longer on the Google Search result pages and therefore being more exposed to potential ads. From a brand perspective ( so far this new site link format has only been observed on brand terms), these new site links offer a much bigger exposure over the fold and offer the opportunity for brand to "own" the search engine result pages for their brand name (fair enough!) It still seems to be a new thing and only little information has been published on the topic, so we do not know yet if it is a test or a permanent thing. However this new format seems to tick quite a few boxes!
From a user perspective, this new site link format offer a much better way of browsing the content of the site and therefore a better way to reach the appropriate page. From Google perspective, this new site links format entices the online users to stay longer on the Google Search result pages and therefore being more exposed to potential ads. From a brand perspective ( so far this new site link format has only been observed on brand terms), these new site links offer a much bigger exposure over the fold and offer the opportunity for brand to "own" the search engine result pages for their brand name (fair enough!) It still seems to be a new thing and only little information has been published on the topic, so we do not know yet if it is a test or a permanent thing. However this new format seems to tick quite a few boxes!
Thursday, October 6, 2011
Commuting from Sydney to Copenhagen
Commuting from Sydney to Copenhagen… Crazy you say! Well yes it is crazy. We’ve been given the opportunity to relocate to Copenhagen, Denmark for a promotion my wife recently received. The thing is, I’ll need to commute between countries …
seo services web seo search engine optimisation search engine optimisation company search engine optimization
Mobile matters in retail
If you are not considering mobile as part of your retail strategy, you're really going to kick yourself if due course.
web seo search engine optimisation search engine optimisation company search engine optimization search engine optimization company
Engaging, Exciting & Selling through Video.
Lately, I've noticed that a large majority of websites I regularly visit are taking advantage of the use of video. Personally I believe it to be a good medium to engage, exciting and drive sales. But why is it that video is rapidly spreading like wild fire? Is it just a fad? Like that green and yellow 70's full pile carpet with matching wall paper which I'm sure was gorgeous at the time; Or genuinely just a step forward for online sales, technology & consumers alike.
web seo search engine optimisation search engine optimisation company search engine optimization search engine optimization company
Google Product Search: Coming Soon in Australia
After a quite a lot of buzz, Google Product Search is soon going to be released in Australia. Considering 80% of Australians start their shopping exerience online ( research, review, price comparison), this new product within the Google set of tool is likely to have a pretty big impact on the Australian online retailing and ecommerce industry.
What is Google Product SearchGoogle Product Search is basically a search engine specialising in products. Currently there are Google News (focusing on news search). Google Images (specialising on images), but you will soon have the option to search for products only.![Google Product Search]()
Google Product Search will be accessible in the same way as Google Images or Google Maps. Either in the horizontal menu at the top left hand side or in the vertical menu on the left hand side of the page. Google Product Search will also be integrated in the Universal search index and display product listings in the organic listings.In terms of look and feel, the Google Product Search result page pretty much looks like a result page from a shopping comparion engine. The user types his search and Google lists products matching with the search. The user can then click and compare all the stores selling the product.For more relevant results, there are plent
y options to refine a search by filtering the results by prices, stor
e location, brand and product specific criteria
How Does Google Product Search Work For RetailersGoogle Product Search is a great move from Google to support online retailers. In the end, online retail and ecommerce contribute to a large share of searches. Online retailers are also large advertisers on Google Adwords, so it is quite logical to make a product more f
itted to their needs.Any retailer can join Google Product Search for free by setting up a Google Merchant account. Once the account is created, a product feed can be submitted directly, providing Google with all the information about your products.On top of the exposure within the organic listings, online retailers can link their product feed (through the Google Merchant Account) with their Google Adwords account to display richer text ads. These new Google Adwords ads formats will provide product and image listings. According to a Google test in the US, these new ads format recorded CTR 8% higher than normal ads.As you can see, there are plenty of opportunities there for online retailers!
What is Google Product SearchGoogle Product Search is basically a search engine specialising in products. Currently there are Google News (focusing on news search). Google Images (specialising on images), but you will soon have the option to search for products only.
Google Product Search will be accessible in the same way as Google Images or Google Maps. Either in the horizontal menu at the top left hand side or in the vertical menu on the left hand side of the page. Google Product Search will also be integrated in the Universal search index and display product listings in the organic listings.In terms of look and feel, the Google Product Search result page pretty much looks like a result page from a shopping comparion engine. The user types his search and Google lists products matching with the search. The user can then click and compare all the stores selling the product.For more relevant results, there are plent y options to refine a search by filtering the results by prices, stor
e location, brand and product specific criteria
How Does Google Product Search Work For RetailersGoogle Product Search is a great move from Google to support online retailers. In the end, online retail and ecommerce contribute to a large share of searches. Online retailers are also large advertisers on Google Adwords, so it is quite logical to make a product more f itted to their needs.Any retailer can join Google Product Search for free by setting up a Google Merchant account. Once the account is created, a product feed can be submitted directly, providing Google with all the information about your products.On top of the exposure within the organic listings, online retailers can link their product feed (through the Google Merchant Account) with their Google Adwords account to display richer text ads. These new Google Adwords ads formats will provide product and image listings. According to a Google test in the US, these new ads format recorded CTR 8% higher than normal ads.As you can see, there are plenty of opportunities there for online retailers!
Mobile matters in retail
If you are not considering mobile as part of your retail strategy, you're really going to kick yourself if due course.
search engine optimisation search engine optimisation company search engine optimization search engine optimization company seo
Understanding Location & Language Targeting Options in Google Adwords
Recently I had the opportunity to work on a global paid search campaign targeting multiple languages and locations. Although languagelocation targeting in Google Adwords appears to be pretty simple, some aspects can be slighty more complex.
Location Targeting OptionsThe main criteria that Google uses to determine a user location, is the actual Google domain they use. For example someone search in Google.de, Google will assume that the user is more likely to want to see German ads rather an English ads.
However, Google also look additional parameters including search personalisation settings, user IP addresses and the actual search term. Based on the combination of all these, Google might decide to refine the ads it displays. ( Please note that mobile devices use different location targeting parameters)What is often misunderstood with location targeting, is that locally targeted ads wont always display to users physically located in a specific region.
For example someone in Australia searches on Google France for a plumber (plombier in French), the Australian user will be able to see the ads targeted to France, but not the Australian Ads
Another example, the same person in Australia, searches in Google France for the term 'Accommodation New York', the user is likely to see ads targeted at France, but also ads regionally targeted to New York, once again the Australia
n user is not likely to see Australian ads.When setting u
p a location targeted campaign, it is important to remember these details to be sure to understand the audience of your ads.Language Targeting OptionsTargeting becomes more and more interesting (and complex), when you bring languages into the equation. Google offers the option to target up to 40 languages, which is great. To target ads at specific languages, Google looks at the language of the Google interface.
If you are not sure, which language is your interface set to, you can see your interface language settings in the URL when you make a search. Look for the following parameter in the URL "&hl=en" - in this case it is set to English.Although it does not really apply to English speaking countries, this element need to be understood when looking at different languages as you might miss out on a large share of audience.
For example, you are an Australian retailer and want to sell your prod
uct in Spain, you target your campaign at Spain as a country. If you only target your ads at Spain in English, your ads wont be displayed to all users searching in Google Spain with their browser set as Spanish! This is more than likely to reduce the reach of your campaign.Moreover if you want to use multi-language ads, it will be really important to set your campaigns properly to ensure optimum results. Best Pratices for Language and Location TargetingLets say your products are commonly searched in English and Spanish and you want to serve ads in Spanish to Spanish speakers and English ads to English speakers. First, you will need to set 2 campaigns targeting Spain as the location. The campaign using Spanish ads will have to target Spanish only and the campaign using English ads will have to target English only.
When someone searching in Google Spain with his interface set to Spanish
, the Spanish ads will be displayed. If the interface is set to Engli
sh, the user will see ads in English.
Now, it is also really important to look at the keywords as they will play a big role. If someone searches in English in Google Spain with a Spanish set as the language, the ads will only be displayed if the actual English keyword is integrated in the Spanish campaign targeting Spanish, so your Spainish campaign will need to include both English and Spanish keywords to reach any possible combination of language/locations.To summarise, for multi-language campaigns, it is strongly advised to target each country and language combination with a specific campaign, but do not forget your keywords. This will help to target global users with the correct language and therefore have a much stronger impact in terms of CTR. Obvioulsy local landing pages in the right language will also be required to achieve better results
The importance of a soft launch!
For those who are unaware of what a website or web application soft launch is, it can be seen to help rollout new features, test or tweak a design (or possible redesign) allowing a design which users dislike to be quietly retired or augmented. Changes can also be made to increase the functionality of the website, debug unforseen UI issues and respond to user requests. At least that's the definition according to the "gospel" that is Wikipedia.
search engine optimisation search engine optimisation company search engine optimization search engine optimization company seo
Facebook New Zealand User Statistics & Demographics 2010
Back in August 2009, we wrote a post on the Facebook user statistics in Australia. Over the months, this post has generated a lot of interest.While a small market, we thought it would be valuable to provide the same type of data for the New Zealand market.
Facebook in New ZealandLooking at the growth of the most popular social media webistes from 2007 to 2009 (Hitwise 2009), Facebook has recorded the highest growth of all social media sites. On the other hand, Bebo and MySpace has lost a large share of audience most likely to Facebook.
Based on a study on the Internet in New Zealand conducted in 2009 by the AUT University, Facebook is by far the site that New Zealanders use more often (75% of all respondents)Facebook Statistics & Demographics- New ZealandAccording to CheckFacebook.com, there are 1,675,540 Facebook in New Zealand, which represents around 49.87% of the overall online population. Compared to Australia (55.6%) and the US (57%), Facebook has a slightly lower penetration.
While representing only 0.36% of the global Facebook population, targeting New Zealand Facebook users offer great oppotunities for companies looking at generating brand awareness or selling products locally.In terms of demographics, the New Zealand population is dominated by womens with 56.4% of the entire population. In proportion, the New Zealand population is more feminine than in Australia (54.3%).The largest age group is the 18 - 24 years old (24.7%) followed closely by the 25 -34 years old (24.5%). Interestingly the 35 + represent 36.8% of the overall New Zealand population including 19.6% of 45+ users.
Compared to Australia, the New Zealand Facebook popul
ation has a larger proportion of 45+ users (NZ: 19.6% AU: 17.1%).
Facebook in New ZealandLooking at the growth of the most popular social media webistes from 2007 to 2009 (Hitwise 2009), Facebook has recorded the highest growth of all social media sites. On the other hand, Bebo and MySpace has lost a large share of audience most likely to Facebook.
Based on a study on the Internet in New Zealand conducted in 2009 by the AUT University, Facebook is by far the site that New Zealanders use more often (75% of all respondents)Facebook Statistics & Demographics- New ZealandAccording to CheckFacebook.com, there are 1,675,540 Facebook in New Zealand, which represents around 49.87% of the overall online population. Compared to Australia (55.6%) and the US (57%), Facebook has a slightly lower penetration.
While representing only 0.36% of the global Facebook population, targeting New Zealand Facebook users offer great oppotunities for companies looking at generating brand awareness or selling products locally.In terms of demographics, the New Zealand population is dominated by womens with 56.4% of the entire population. In proportion, the New Zealand population is more feminine than in Australia (54.3%).The largest age group is the 18 - 24 years old (24.7%) followed closely by the 25 -34 years old (24.5%). Interestingly the 35 + represent 36.8% of the overall New Zealand population including 19.6% of 45+ users.Compared to Australia, the New Zealand Facebook popul
ation has a larger proportion of 45+ users (NZ: 19.6% AU: 17.1%).
Subscribe to:
Comments (Atom)