Lately, I've noticed that a large majority of websites I regularly visit are taking advantage of the use of video. Personally I believe it to be a good medium to engage, exciting and drive sales. But why is it that video is rapidly spreading like wild fire? Is it just a fad? Like that green and yellow 70's full pile carpet with matching wall paper which I'm sure was gorgeous at the time; Or genuinely just a step forward for online sales, technology & consumers alike.
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